A Study on Indian ‘Ready-to-Eat’ Food Industry

A study on Indian ‘Ready-to-Eat’ Food Industry 1. Problem Identified 1. 1Problem Definition Indian lifestyle is undergoing a massive socio-economic change, which is also being reflected in food habits. Owing to this fact, India is experiencing a significant growth in the ‘Ready-to-Eat’ Food industry. The Indian ‘Ready-to-Eat’ industry is making a huge progress and Ready-to-eat foods market in India is expected to reach Rs 2900 Cr by 2015. The popularity of ready-to-eat packed food now is no longer marks a special occasion. People want value for time, money in terms of quality and variety. The food processing industry is one of the largest industries in India and it is the ranked fifth in terms of Production, Consumption, Export and Expected growth. Processed food market in India accounts for 32% that is Rs. 1280 billion or 29. 4 billion US $ in a total estimated market of Rs. 3990 billion or 91. 66 US $. The demand for this industry comes from the global Indians as well. NRI’s and others are looking for convenient food, (almost) authentic dishes and entree on the go. This demand for ready-to-eat meals has captured a large amount of the food retail market in India and around the world. Walk in into any desi grocery shop in North America and one can find a wide assortment of emerging desi brands. Also Euromonitor International, a market research company says that amount of money Indian spend on ready to eat snacks & food is 5 billion US $ in a year while on abroad Indian or Indian subcontinents spend 30 billion US $ in a year. The factors contributing to this growth would be changes like cold chain development, disintermediation, streamlining of taxation, economies of scale on the supply side, coupled with increasing disposable incomes, diminishing culinary skills and the rising need for convenience on the demand side. The new technologies and techniques like retorting or sterilization process, which are developed to store the ready to eat food products and increase there shelf life is also an important factor adding to the fast growth of this industry. Some of the reasons for the market growth are listed as follows †¢Globalization of Indian food and its culture are the core factors for popularization of ready to eat foods. †¢Main motivation for these ready to eat foods is fast growing foreign market. †¢Retail outlet culture is now growing rapidly in India. Shelf lives of these foods are at least 12-18 months. †¢Quality, Taste and Flavour of these foods remains as good as fresh up to the expiry date. †¢Women wanting to spend more time out of the kitchen. †¢More working bachelors staying away from homes. †¢Cost effective in comparison to the Indian cuisine served by the restaurants in foreign countries. 1. 2Problem Statement: A study on Indian ‘Ready-To-Eatâ €™ food industry Market 1. 3Research Objectives: 1. To study the market of Indian Ready to Eat food. 2. To determine the factors affecting the purchase decision of Ready to Eat Food. . To identify market potential of ready to eat market segment in India 4. To understand the consumption pattern of Ready to Eat Food. 5. To identify the target market segment for RTE 6. To analyse the competition among different brands. 7. To develop marketing strategies for RTE products 2. Proposed Methodology: 2. 1Type of Data Research Methodology: The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary & secondary. A well-structured questionnaire will be prepared to collect the primary data through the questionnaire Sampling Process: Non probability of Sampling 2. 2Tools for data collection: †¢Primary Data ?Questionnaire ?Personal Interview †¢Secondary Data ? Internet ? Magazines ? Companies’ Brochure †¢Sample size – 100 †¢Sampling Technique – Convenience Sampling. 2. 3Framework for data analysis Analytical tools to be used: ?Percentage analysis ?Chi-square test ?Rank Correlation ?H test ?U test ?ANOVA 2. 4Expected deliverables: This study is used to understand the market of Indian ‘Ready-To-Eat’ Food Industry, its growth potential, consumer behaviour and to develop suitable marketing strategies.

A Campaign against KFC Corporation MGNT Essay

When contemplating critics of business and defenders of capitalism, the ongoing debate by The People for Ethical Treatment of Animals (PETA) against fast food restaurants should be mentioned. On January 6, 2003 a little girl named Payton Hull organized a PETA demonstration outside a KFC. The demands were for KFC to require the chicken’s suppliers to treat the chickens ethically in a humane way while processing them. In retrospect I agree with this request but in everyday life I just do not stop to think about how my food is processed. When I read and prepare to do paperwork on this subject it always tends to make my stomach a little uneasy. PETA organized and founded by Ingrid Newkirk has been very successful thus far in swaying many fast food restaurants to submit to request of transparency. KFC called the attacks â€Å"corporate terrorism†. Ingrid Newkirk even went as far as writing a nasty letter to the president of KFC stating that it was just an accident that the K FC president was born who she was instead of a chicken. Like me most consumers do not think where the chickens come from because we see the end final product. Which that being said it makes us realize that events held by PETA brings those images and staggering treatment procedures to the forefront. The organization has been successful with more than 1.2 million supporters. They create sit ins, use the internet and social media, and also go as far as using sexuality to get the point across. Former Playboy Playmates wearing bikinis pass out veggie hot dogs in Washington DC at the Annual Hot Dog Lunches. See more: Experiment on polytropic process Essay

Morality and ethics by Kant Essay Example | Topics and Well Written Essays - 1000 words

Morality and ethics by Kant - Essay Example However, the interaction between the human will and the inherent imperative is full of complexities. An imperative is a directive to act, to do good. However, the act itself will come from the will. Not because an imperative presents something good to do, the human will does it. Kant tackles this by identifying two distinct imperatives – hypothetical and categorical. Hypothetical imperative demands an action for some particular purpose. It’s doing Plan A, to get winnings X. In the paper, the hypothetical imperative seems logical. Most of the time, that is how humans operate. You study in order to get good grades; you start up a business to gain money; you watch movies, attend parties and socialize to gain the feeling of belongingness or acceptance. Basically, you act because it will benefit you, or it will be for the greater good. However, the application of hypothetical imperative could also be troubling. Would you rob a bank because your loved one is dying and you don ’t have money to pay for it? Would you lie for a friend, whom you found out is cheating on his wife, to avoid getting his wife hurt and ruining his family? There are a lot of subjective inclinations that clutter the hypothetical imperative. Thus, for Kant, the moral law forms around the categorical imperative. It’s the unconditional demand to act for good itself. For his first maxim, Kant states, â€Å"that one should act only on that maxim that can at the same time be willed to become a universal law†.

Summary of chapter 6 Essay Example | Topics and Well Written Essays - 250 words

Summary of chapter 6 - Essay Example Sole proprietorship is a kind of business formation where the enterprise is under the ownership of one individual. Some of the advantages of this type of business form include, profit retention, it is very easy to form, ownership pride, control retention and tax related advantages. Disadvantages for this type of business form include financial limitations, unavailability of permanence and unlimited liability. Corporations are business entities that are separated from owners completely and are thus considered as legal entities. The stockholders are the real owners of the entities but they have a board of directors who are responsible for the formulation of objectives and missions. The stockholders elect the board for their interest’s representation. Apart from these, other business forms that exist in the world are acquisitions and mergers. Acquisitions result from the buying or take over of one business enterprise by another. Mergers occur when two business organizations make an agreement to combine and form a single organization. These mergers are of three types and these are vertical, horizontal and conglomerate. A business may also adopt a divestiture approach where spin offs and carve outs are done on the business. This allows the business to streamline its focus and operations. Another mode of a business specialization is franchising where a new franchise that uses the original business’ practices and trademark is formulated. An example of a successful company that has used this model is

A study of relationship between service advertising strategies and Dissertation

A study of relationship between service advertising strategies and consumers responses within hospitality industry - Dissertation Example Results The following mean ranges have been used for the substantive interpretations of the means: 1.00-1.49 – strongly disagree; 1.50-2.49 – slightly disagree; 2.50 – 3.49 – neutral; 3.50-4.49 – slightly agree; and 4.50 – 5.00 – strongly agree. Table 1a. Descriptive statistics: The advertisement caught my attention. Mean Std. Deviation Advert 1 3.94 0.80 Advert 2 3.76 0.86 Advert 3 4.17 0.66 Total 3.96 0.79 On the capacity of the advertisement to catch their attention, the means for all three advertisements all suggest agreement. Table 1b. One-way ANOVA: The advertisement caught my attention. Sum of Squares df Mean Square F Sig. Between Groups 12.40 2.00 6.20 10.30 0.00 Within Groups 261.77 435.00 0.60 Â   Â   Total 274.18 437.00 Â   Â   Â   The one-way ANOVA suggests that there is a significant difference among the three advertisements’ ratings on attention getting capacity (F=10.30, p=.00). The post hoc tests in Table A1 (Appendix A) indicates that Ad 3 received significantly higher means than the other two advertisements. Ad 1 is likewise more effective than Ad 2 on this aspect. Table 2a. Descriptive statistics: The advertisement elicited my interest in the hotel being advertised. Mean Std. Deviation Advert 1 3.84 0.63 Advert 2 3.79 0.72 Advert 3 3.99 0.58 On the capability of the advertisement to elicit interest in the hotel, all means suggest agreement by the respondents. Table 2b. One-way ANOVA: The advertisement elicited my interest in the hotel being advertised Sum of Squares df Mean Square F Sig. Between Groups 3.31 2.00 1.65 3.98 0.02 Within Groups 180.79 435.00 0.42 Â   Â   Total 184.09 437.00 Â   Â   Â   On the capability of the advertisement to elicit interest in the hotel being advertised, the F-value indicates that there is indeed a significant difference among the ratings given to the 3 advertisements (F=3.98, p=.02). Table A2 (Appendix A) indicates that Ad 3 garnered significant ly higher ratings than the other two advertisements on this facet. Table 3a. Descriptive statistics: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Mean Std. Deviation Advert 1 3.33 0.82 Advert 2 4.10 0.78 Advert 3 4.26 0.62 On the conviction that what is shown in this advertisement must be true and developing a positive disposition on the respondents, Ad 2 and 3 garnered agreement. However, Ad 1 received a neutral rating. Table 3b. One-way ANOVA: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Sum of Squares df Mean Square F Sig. Between Groups 72.18 2.00 36.09 64.61 0.00 Within Groups 242.99 435.00 0.56 Â   Â   Total 315.17 437.00 Â   Â   Â   The one-way ANOVA for statement 3 suggests that there are significant differences yielded for the ratings given to the 3 groups (F=64.61, p=.00). The results in Table A3 (Appendix A) indicates that Ad 3 got higher ratings than the other two ads on this facet, whereas Ad 2 received a higher rating compared to Ad 1. Table 4a. Descriptive statistics: I would like to know more information about this hotel by looking it up in the telephone directory and calling this hote

9-4 Essay Example | Topics and Well Written Essays - 500 words

9-4 - Essay Example The most interesting thing I learned about Spain is the increased immigration rate. Government literally did nothing to restrict the immigration. But after 9/11 Spanish government is thinking in terms of restricting the immigration. â€Å"Up to the 1960s Spain had a highly traditional class structure that was dominated by agricultural workers: generally peasant farmers in the north and landless farm labourers in the south† (MSN Encarta) but, since 1960s agriculture has exhausted and the industrial development has started. Upper middle class has grown considerably during this period. Most of the women in the family remain as house wife till 1970. But the industrial revolution has affected their life also. Most of the educated women started to work and the family life concepts were changed since then. Spanish families have much more contact with their neighbours compared to other western countries. Spanish people normally eat lots of fish and meat. They usually take food 5 times a day. The country has a very long border with lots of fishing-harbours where you can buy fresh fish. (Eating habits in Spain) â€Å"The Spanish are formal by culture and the handshake is still the customary form of greeting but a kiss on both cheeks is normal reserved to those known well. When invited into a private home a small gift (but not flowers), is always is always appreciated. Flowers are reserved for very special occasions† (Spain-Barcelona-Entertainment) â€Å"In 2007, Spain imported goods valued at $370.1 billion and exported goods valued at $239.4 billion. (MSN Encarta) With the increased rate of import compared to export resulted in significant trade deficit. Motor vehicles, basic metals, fruits and vegetables are the major exported items. Agriculture is one of the significant contributors to the Spanish economy. In the 17th century, Spain’s painters and image makers would bring forth a golden age of art.  Religious imagery was a uniquely Spanish folk art form. Spain has

Calculate and interpret financial ratios from financial statements Essay

Calculate and interpret financial ratios from financial statements - Essay Example In addition, you can use these ratios to compare the performance of your company against that of your competitors or other members of your industry. (Alex Auerbach) When you take profit before tax or interest (EBIT) and divide it by the difference between total assets and current liabilities, you can get a financial ratio known as return on capital employed ratio or ROCE. It is a ratio that shows the companys capital investments’ profitability and efficiency. The ROCE ratio is a measure of how well a company is using capital to generate income. A high ROCE is a sign or a successful growth company and indicates that a larger mass of proceeds can be reinvested to gain more profit. However; one year ROCE evaluation should not be the basis for reinvesting. Investors should look closely on the trend over several years to have consistency. A sudden decline in ROCE signals a loss of competitive advantage. Asset Turnover Ratio specifies the connection between assets and revenue (Revenue/Total assets). It gauges a company’s efficiency in using its resources in making sales. A higher asset Turnover is better. It also specifies pricing strategy: companies with low profit margins are inclined to have high asset turnover, whereas those with high profit margins tend to have low asset turnover. This ratio is important to settle on the amount of sales that are produced from each dollar of assets. To evaluate a companys operational efficiency, return on sales ratio is used. ROS is also recognized as a company’s â€Å"operating profit margin". It is calculated using this formula: Net Income before interest and tax divided by sales. Investopedia says â€Å"This measure is helpful to management, providing insight into how much profit is being produced per dollar of sales. As with many ratios, it is best to compare a companys ROS over time to look for trends, and compare it to other companies in the industry. An increasing ROS indicates the

The UN has failed in its central role, the maintenance of Essay - 1

The UN has failed in its central role, the maintenance of international peace and security. what is the role of the UN in world affairs and what it future prospects - Essay Example This position is nominated by Security Council and elected by General assembly. The person in this position cannot be a citizen of any member states that are permanent. The secretary general is always from an average power and never had prior fame, always high powered people are selected for the post but are disallowed for several reasons (Gallup 2004) By the early 1960s the former president of USSR, Nikita, tried to abolish the secretary general’s position. Nikita felt that this position favored the Western powers as the number of member states that are permanent surpassed the communists. To replace this position he suggested a three member board to be appointed. The panel would be a representation of western power, non-aligned and communists’ states. The proposal was neglected as non-member states were never for the proposal. Since the start of this organization several UN secretaries have been spotted for their engagement in the affair of the world. Carl Hammarskjold was selected as the secretary general in the year 1953. In this position, he ruled for 8 years until he met his death in a plane crash. Carl was a son to a former prime minister of Sweden Hjalmar Hammarskjold. Before he joined this organization UN, he held several jobs that were ranked middle in the government of Sweden. He was chosen to be the UN sec retary general in 1953 (Altschiller 1993) Hammarskjold’s greatest challenge came when the republic of Congo was created. With this part of the region achieving freedom from the French colonialists, the native tribes were very volatile. There was a power vacuum created making the state vulnerable to civil war. Hammarskjold supervised the process of election following an appeal from UN state assistance. There was a quick war break out and people felt that the UN had failed. The Soviet Union stated that the efforts of UN were insignificant and instantly asked for Hammarskjold’s

Is management remuneration too excessive Essay Example | Topics and Well Written Essays - 3000 words

Is management remuneration too excessive - Essay Example In an article published in Business Week, In 1980 it was established that the a Chief Executive Officer working at a any foremost organization, on average, makes approximately 42 times compared to what a worker works on a normal hourly pay. In the next decade, i.e. 1990, this rate had crossed the doubled mark as it was up to 85 times compared to a normal hourly pay of a worker and in the next decade i.e. the twentieth century, the average salary of a Chief Executive Office has climbed to an incredible 531 times of the regular workers’ hourly pay. (Management 2000) This has been always an argument regarding the fact that the management, especially the top management, such as the Chief Executive Officers, Directors, Chief Financial Officers and the Heads of Departments etc are paid extensively more that the normal employee even though their job is limited to the decision making part while the workers have to put in extra impetus from the planning to the implementation stage. Let us go research in this respect whether the management remuneration is justified. Shleifer and Vishny (1997) in their research have described the corporate governance as the means where the providers of funding guarantee a return on their investments for themselves. Since, the profits of the investors largely depend upon the contracts incurred between themselves and the company so a variety of markets operations and the performance of players of finance has developed into various sub-literatures. literatures. need for the growth in pay of executies Lucian Bebchuk in his article â€Å"The Growth of Executive Pay’, discussed the reasons and the need for the substantial increase and the growth of the pay of executives and the top management personnel. He has justified the growth in the pay scale by the comparison of the size of the organization where the executive is employed. He mentioned â€Å"Remuneration level is predictable to augment due to the increase in the size of the firm and performance of the management, which may vary from industry to industry† He has researched over the average size of the S&P 500 firms from 1993 to 2003 and has expressed the fact that with the relevant increase in the size of the organization or the performance of the company, the compensation of the executives has increased side by side showing a very linear trend. Kaplan and Rauh (2009) inspected the query regarding if increase in the management remuneration can imitate the forc es of the market. The idea was that if a top management personnel’s pay imitates the market forces; in that case its increase should be in line with that of other extensively paid occupations. Kaplan and Rauh also assembled some information on the compensation of high yielding professions such as the employees from the financial service sector, banks, and funds and compared them to the compensation received by the business lawyers, professional athletes, doctors and celebrities. Murphy and Zabojnik (2007) proposed the thought that the escalation in management remuneration embodies the move in the significance of the ability of the managerial staff i.e. the talent and ability which is capable of being transferred through several companies related to the human capital which is specific to the firm i.e. precious only to the extent of the organization, which functioned to support the bargaining point of the top executives through improving their options of working at another orga nization. different views of executive compensation Holmstom (1979) in his article published in the Bell Journal of Economics has discussed several views of the executive compensation of which he has highlighted two of those views. He discusses that one of the view which he highlighted as the

Genre Text Essay Example for Free

Genre Text Essay When you think of the term ‘genre’, what does it exactly mean to you? Well I’m sure it’s without a doubt that you all commonly believe it constitutes either a kind or category of text, but in actual fact does it really? Good morning Year 11. The prime focus of your studies during the HSC course next year, I’m going to discuss how the genre of crime fiction has extended through time, whereby a variety of notions and characteristics exhibited throughout a text may either reinforce, challenge or extend on genre parameters. So what is genre then? Although genre is quite difficult to define, there are numerous interpretations of the term since the confines between genres are constantly evolving due to changing values. As Daniel Chandler states, â€Å"defining genres may not initially seem particularly problematic but it should already be apparent that it’s a theoretical minefield. † However, Jane Feuer believes â€Å"genre is ultimately an abstract conception. † These critics therefore prove that yes, while it may be easy to classify a text to a particular genre, we must understand genre as a concept that can apply to varying applications rather than its fundamental relevance to a text. In saying this, as changing contexts and values have developed over time, resulting in new-found conventions, I’ve come to agree with Stephen Neale’s understanding; â€Å"Genres are instances of repetition and difference difference is absolutely essential to the economy of genre. † (Neale, 1980). This my friends, effectively reflects constant changing cultural values and attitudes in our social milieu, don’t you think? Hence, my aim today is to focus on the conventions of the genre of crime fiction and how they have been recreated in a number of ways to reflect the social and cultural aspects that are dynamic to their survival within the popularity of a text. As Neale further suggests, â€Å"genres exist to assist in shaping values. † Subsequently, I will discuss how and why Alfred Hitchcock’s film Rear window and Tom Stoppard’s play The Real Inspector Hound have re-worked and extended upon crime conventions prevalent in crime writing through genre, often defying audience expectations in one way or another. As a result, Rear Window highlights and expands upon the cosy conventions of its contemporary society by paralleling the post-war issues of voyeurism and women and subverting them, reflected through its social milieu. The Real Inspector Hound also utilises cosy conventions but parodies them instead, challenging the classical Golden Age’s ‘whodunit’ storyline in a satiric way, so as to query the restoration of justice and the idea of reality vs. allusion. Thus, whilst both texts seek to extend and challenge crime conventions, they also serve to explore society’s human conditions and issues at the time in order to become seminal texts of the genre. Directed in 1954, Hitchcock’s Rear Window reinforces the fact that very few works exemplify all required characteristics of a particular genre, by cleverly breaking the ideal conventions of a suspenseful circumstance in a crime fiction text. The film is rather based around the notion of both solving the crime and proving that it happened. Rear Window further revolves around the concepts of the changing roles of women and queries the morality of voyeurism. Such notions reflect the contextual concerns of the post-war era where a revolutionary social change was clearly prevalent in society, thus endangering the traditional gender restrictions marked by WW2. Through the mis-en-scene of Jeff holding his camera looking outside the window as blinds are swiftly raised to reveal vignettes of apartments, it’s evident that a didactic message outlining the unethicalness of voyeurism is contained within Rear Window. As voyeurism further exposes hidden worlds within the film, Hitchcock manages to reflect upon American society through each of these blocks acting as a microcosm. But it stops there. Quite similarly to our other text The Real Inspector Hound, Hitchcock withdraws from typical crime conventions by not showing the occurrence of the crime itself. This was due to growing conflict between the conservative American government and growing acceptance to sexuality by society at the time, as a result of censorship on films. The concept of voyeurism is cleverly employed by Hitchcock via subverting a cosy setting, a convention to reflect the concept of McCarthyism where there was a fracturing of society due to the paranoia of communism, which was most prominent during the Golden Age. This is illustrated as the camera pans across Jeff’s apartment, focusing on his photography tools and emphasising his infatuation for observing life. Thus, Jeff’s dilemma of being entrapped in his apartment persuades him to do â€Å"something drastic† to remove him â€Å"out of the swamp of boredom,† which metaphorically foreshadows his forthcoming hobby of spying on his neighbours. I’m certain you all must think he’s strange, but the aspect of social insecurity and fear at the time was what Hitchcock was seeking to embody. Where spying begins as an innocent obsession, it soon becomes a neurotic effort to prove Thorwald’s criminal actions. Therefore, after the growing tension depicted through continual panning shots, Jeff takes action which exposes clues in Thorwald’s apartment. However, the consequences of voyeurism are made apparent through the non diagetic sound and quick motion of Jeff falling out the window. Hitchcock hence questions the moral ambiguity of voyeurism due to society’s fear of maintaining social order, by focusing on the depraved aspect of society becoming â€Å"a race of peeping toms. † Despite changing perceptions of females in the workforce, how exactly did Lisa become an amateur detective and femme fatale, whilst presenting the evolving independance and roles of women? In actual fact, Hitchcock broke a key crime convention – there must only be one detective! A high angle shot first characterises Jeff as bound to his wheel chair, and the cast around his injured leg is symbolic of the identity boundary he endures. Consequently, Jeff is left helpless, a frequent motif that’s prevalent throughout the film in which Jeff is metaphorically incapable of embracing his male dominance, hoping to â€Å"emerge from his plaster cocoon. † Thus when Lisa emerges, the dark lighting and shadows surrounding her signifies Jeff’s intimidation, as men were startled by the role of women in the post-war period. By having Jeff restricted at home in a feminised position, Hitchcock underpins Lisa as the amateur sleuth, sustained through her constant dominance over Jeff within the framing. Hitchcock further challenges the authority of women in crime fiction as femme-fatales, whereby negative connotations strengthen the presence of conceited masculinity. Yet Lisa’s strong persona and sheer determination leads to her fatal participation in â€Å"the next assignment,† exhibited in the panning tracking shot of her investigating Thorwald’s apartment, underlining Lisa’s unusual role as a detective and the film’s conclusion of restoration. Subsequently, Hitchcock illustrates the development of crime conventions by challenging traditional crime conventions, via representing the shift in the growing independence and role of women in society, by maintaining both genders as main detectives. Thus, Rear Window not only reinforces and extends upon crime genre parameters, but also reflects society’s changing values, hence explaining why it’s considered a critical crime fiction text even today. Unlike Hitchcock who reinvented some crime writing rules, Stoppard completely goes against them. Whilst Stoppard experiments with the classical Golden Age crime conventions, the crime genre is seen to continuously mirror society’s changing attitude and values. In successfully challenging the audience to interpret whether the perceived distinction between what is real and an allusion in crime is essential, Stoppard also leads them to question the restoration of justice. The perceived distinction between reality and allusion is no longer relevant in today’s post-modern world as it was in the Golden Age, due to changing societal expectations, like Stoppard suggests. He breaks traditional conventions, as the margins of a play-within-a-play have been intersected, demonstrating the blurring of reality. Whilst Rear Window uses a cosy setting to depict society’s issues, Stoppard instead parodies it to demonstrate that a crime isn’t always within its confines, and hence defies crime conventions to outline the irrationality of society. The cosy method of contrivance supports this, being parodied through Mrs. Drudge’s absurd dialogue about the â€Å"somewhat isolated Muldoon Manor, which is surrounded by deadly swamps and fog. † Thus Stoppard criticises S. S Van Dine’s code where â€Å"the detective himself† â€Å"should never turn out to be the culprit,† by forwarding the murderous role onto Puckeridge, whom the audience come to learn as Inspector Hound and Magnus also. This is depicted in the final scene through an exaggerated climax of a string of revelations. For eg. â€Å"I am not the real Magnus Muldoon! It was a mere subterfuge. † Stoppard effectively emphasises the melodramatic and absurd situation of the play, by demonstrating multiple pauses and an overuse of explanation points in union with stage directions. Through a variety of dramatic devices, the distinction between reality and allusion is dissolved, as Stoppard denounces the lack of innovation and irrelevancy of crime fiction conventions. Society is further challenged by Stoppard to query the relevancy of the nature of truth and justice within the traditional crime fiction genre. So must there always be a hero within the context of the text? The authorities within the play are not central figures, just like the police aren’t in Rear Window, as justice isn’t achieved. But whilst the police in Rear Window are idiotic, Inspector Hound doesn’t even convey detective traits. Alternatively, Inspector Hound is continuously ridiculed through stage directions. For eg. He is wearing â€Å"inflatable swamp boots and carrying a foghorn,† in his entrance. Therefore, The Real Inspector Hound has eloquently challenged the conventions of crime fiction, leading the play to become a significant crime fiction text as it crucially contributes to the revolution of crime over time. In summation, it’s without a doubt that Hitchcock’s Rear Window skilfully challenges the conventions of crime fiction in such a way that classifies the film as unlike your traditional crime film, as he endeavoured to reflect the cultural values of the post-war era. Moreover, Stoppard also extended upon genre parameters in The Real Inspector Hound by satirising the classic conventions of characters and plot from the Golden Age, whereby he duplicated postmodernist beliefs at a point where it was seen as time for change. Thus, both texts have grown to become seminal crime fiction texts, by cleverly reinventing already established crime conventions in numerous ways.

Renewable Energy Policy Of The Philippines Environmental Sciences Essay

Renewable Energy Policy Of The Philippines Environmental Sciences Essay This article provides background for the current petroleum reserves scarcity problem, importance of sustainable energies, as well as the advantages and shortcomings of renewable energies development. In addition, it covers the review of renewable energy policies of four different countries, namely Malaysia, Philippines, Indonesia and Vietnam. The article also summarizes results of this study by comparing approaches taken by the governments of the abovementioned nations to solve the energy scarcity issue. Although these four developing countries take different approaches in addressing the problem, they share a common ultimate objective by reducing dependence on fossil fuel and the amount of hazardous gases, including greenhouse gases and toxic gases, discharged into the atmosphere. While certain renewable energies such as biomass energy and wind power have a tendency to generate negligible amounts of carbon dioxide, others, however, are environmental friendly. Thus, the renewable ener gies developed by these countries are fairly promising and will bring significant benefits to the countries if managed wisely. Lastly, this article also attempts to draw a conclusion on the study of the four policies based on key aspects such as natural resources available and the countries vision and propose some recommendations for further development. Keywords: Renewable energy, Sustainable, Environment 1. Introduction Energy drives nearly all parts of modern life such as the transportation sector and electricity generation. Most primary energies are derived from petroleum [1]. Overreliance on petroleum has become a serious global issue in the 21st century. According to the US Department of Energy (US DOE) report, petroleum reserves are diminishing at a faster rate than the discovery speed. Based on current oil reserves, the current consumption rate and projected consumption rate are 1354 billion barrels, 86.1 million barrels per day (in year 2007) and 92.1 million barrels per day (in year 2020) respectively [2]. Current petroleum reserves are expected to be depleted within the next four decades. The situation is worsening with the rapid growth of motorization, transportation and industrialization activities. This has led to a steep rise in crude oil prices due to high demand for fossil fuel [3]. Prior to 2000, the crude oil price in NYMEX was generally under USD20/barrel. With a higher demand than supply, the price rose to USD60/barrel in 2005 and subsequently shot up to USD100/barrel in 2011 [4]. To maintain the standard of living, searching for alternative energy resources to replace the current primary fuel source is inevitable. Furthermore, the use of alternative energy does not only solve the depletion of petroleum problem, but also generates significant environmental [5-7], economic and social benefits if managed with due regard to sustainability constraints [8]. In addition, efforts on efficiency improvement in energy production and use should not be neglected [9]. In fact, this effort should receive early attention as these objectives are easier to attain , require less investment during the commissioning stage than at the optimization stage and are environmentally friendly in meeting the needs of every developing country [10], [11]. The purpose of this study is to analyze and compare four developing countries renewable energy policies in Southeast Asia. In addition, advantages and shortcomings of the policies are also identified and discussed in the later section. Further, a summary is drawn up regarding to the countries existing policies and frameworks. Lastly, suggestions for improvement on the policies are also included in this study for future review. 2. A broad look at the renewable energy policy of different developing countries Every developing country has its own unique renewable energy policy. Although some countries share a common objective or interest, none of the renewable energy policies can be identical to other renewable energy policies. For instance, the Philippines, a country which has few natural resources is mainly focusing on geothermal power in its renewable energy policy. Indonesia, a country which is rich in natural resources, on the other hand, has a more diversified renewable energy policy. In other words, the renewable energy policy of a country varies according to the countrys direction and natural resources available. In addition, efficiency of energy generated, energy used and environmental impacts are also taken into consideration during the review stage in certain policies. Although these factors do not directly affect or contribute to the development of renewable energies, impacts related to these factors should not be underestimated. Ignorance (on these issues) may lead to more ser ious catastrophic consequences to the world as some of the impacts pose significant threats to the global economy, food security, air quality and the condition of humans health [12]. 2.1 Renewable energy policy of Malaysia Traditionally, Malaysia, a country which is known for having vast amounts of petroleum resources, relies heavily on oil and gas (84%) and hydropower (16%) [13] for electricity generation. However, due to maturity of some oil reservoirs, production of oil has decreased gradually from 862 thousand barrels per day in 2004 to 713 thousand barrels per day in 2010 [14] and 630 thousand barrels per day in 2011 [15]. This problem has forced the government of Malaysia looking for viable renewable energies. To expedite the process, the government of Malaysia has established a fund, known as the Green Technology Financing Scheme (GTFS) amounting MYR 5 billion [16] as an effort to identify alternative green energy and develop green technology. Four key renewable energy sources have been identified, namely hydropower, solar power, wind energy and biomass energy. All these energies are expected to replace petroleum in the next 50 years. However, current researches on alternative energy are mainly concentrating on palm oil based biomass and biofuel with palm oil methyl esters being the preferred fuel. According to a preliminary estimation, palm oil biofuel could generate up to 20% of the countrys electricity by 2020 [17] and expect to replace the non-renewable fuel source, petroleum. Nevertheless, combustion of biofuel is always associated with greenhouse gases discharge such as carbon dioxide (CO2). Global atmospheric CO2 concentration has reported been increasing over the past century from 280ppm to 390ppm [18]. Malaysia was reportedly discharged 164.2 million tonne CO2 or 5.98 tonne CO2 per capita in 2009 [19]. It is estimated about 235.6% higher than the figure reported in 1990. A steep rise of CO2 discharge signifies the increase of environmental and health problems such as drought, rise in sea level, heavy downpours or flooding, increase mortality of wildlife, intense heat waves and increase risk of respiratory and cardiovascular diseases [20-22]. Although some parties claim that development of biofuel could reduce emission of greenhouse gases compared to fossil fuel combustion, the economic, environmental and social benefits of the current generation of biofuels vary [19]. The data does not take into consideration that deforestation for planting of palm tr ees used for biofuel production can result in one-time releases of CO2 which could be very large [19]. Furthermore, use of palm oil as feedstock in biodiesel production is also not economically feasible. Production cost of biofuel has escalated with increasing demand on palm oil due to the use of palm oil as edible oil in cooking. Although there are scopes to increase yield, massive conversion of palm oil to biodiesel will reduce reserves and eventually lead to higher palm oil prices [23]. In addition, increase in demand of palm oil would also drive global food prices higher and increase the competition for edible oil. It is undeniable that the abovementioned problems can be solved with increases palm oil production, but production increases have required rapid expansion of the area planted under oil palm [24], giving rise to serious concerns over deforestation and habitat loss as well as the drainage of peat lands. While short term governmental support such as tax exemption, regulatory intervention and promotion campaign play an important role in the biofuel development, the long ter m sustainability prospect pertaining to the environmental impact and economic is uncertain. 2.2 Renewable Energy Policy of the Philippines The government of the Philippines, however, focuses their effort mainly on geothermal energy development. It can be clearly seen from the country power generation statistic that the geothermal energy accounts for 12% of the countrys total electricity generation [25]. With the total capacity of 2000MW geothermal power plant in operation, Philippines is considered as the worlds second largest geothermal power producer [26]. This figure is far higher than the amount of energy generated by any other types of renewable energy. The effort on geothermal energy development is expected to be continued as it provides a promising future to the country. The reason why the government of the Philippines maintains its existing policy is due to present of numerous volcanos in Philippines. According to Sussman et. al., Philippines islands are complex assemblage of island arcs which have been accreting between two tectonic plates. Two opposing subduction zones have generated a series of volcanoes which extends the length of the Philippines, from northern Luzon to southern Mindanao. Most of the known high temperature (>240Â °C) geothermal systems in the Philippines are associated with these volcano [27]. At the same time, the government of the Philippines also attempts to develop biomass energy. Philippines is known as an agricultural country which produces abundant of biomass resources [28] such as rice straw, coconut shell and sugarcane residues. These resources are believed to have a large contribution to biomass energy production as it could supply continuous stream of feedstock for biomass energy generation. Although researches on other types of energy such as biomass energy and hydropower are also given a fair consideration, progress of the researches remains modest. The problem is mainly due to lack of financial support from the Philippiness Department of Energy and private investors. Limited financial resource available is a great barrier for the development of biomass energy. In addition, lack of incentives is another factor that hinder biomass energy development as the production cost is considerably higher than fossil fuel price [29]. 2.3 Renewable Energy Policy of Indonesia Indonesia, a country which is rich in natural resources, intends to reduce its dependence on the fossil fuel and aims to reduce the depletion rate of fossil fuel reserves[30], by diversifying its focus on solar energy, wind energy, ocean wave energy, geothermal energy and biomass energy generation [31]. Below are the policies related to Renewable Energy development [32]: Green Energy Policy (Ministerial Decree No.2/2004) Small Power Generation using Renewable Energy (Ministerial Decree No. 1122 K/30/MEM/2002) Geothermal Law (Law No. 27/2003) Regulation on Electricity Supply and Utilization (Government Regulation No. 03/2005) The government of Indonesia also encourages private sector and community participations through a small renewable power purchase tariff [26]. Through this programme, renewable power producers are given freedom to develop their own renewable power plants such as micro hydro power plants, mini wind farms and solar power plants in rural area. In addition, the government of Indonesia also invests a vast amount of money on biomass [33] and biofuel development. One of the examples is combustion of rice husk and biodiesel. The country produces an average of 50 million tonnes of rice husk each year. These rice husks have a very low commercial value and limited application. Hence, the government of Indonesia propose to build some rice husk and biodiesel power plants adjacent to rice mills or palm oil plantations to supply energy to the local community. Based on preliminary estimation, the country would enjoy an additional 1600MW power generated each year from the biomass energy generated [26]. However, combustion of biomass is not environmentally friendly. Some of the hazardous compounds generated such as smoke, particulate matter, carbon monoxide, volatile organic compounds are carcinogenic or may cause cancer. Furthermore, emission of carbon dioxide and methane may also lead to global warming problem. According to World Health Organization estimation, more people in the developing world die each year from conditions related to air pollution which is mostly from inefficient, solid-wood-burning stoves [34]. According to a study conducted by World Health Organization, air pollution from solid fuel use was responsible for almost 2 million annual deaths and 2.7% of the global burden of disease in the year 2004 [35]. This makes biomass combustion the second biggest environmental contributor to ill health, behind unsafe water and sanitation [35]. Although the promising geothermal power and hydropower are also given a fair consideration, development of the areas seems to be difficult as potential investors are deterred by the lack of financial viability guarantee and unstable political circumstance [26]. Moreover, distribution or supply of electricity to remote areas or communities is not economically feasible and the state-of-art technology involved of this energy is more expensive than energy produced by conventional hydrocarbon fired plants [30]. Thus, the proposal of building a large scale hydropower plant has been postponed for years. 2.4 Renewable Energy Policy of Vietnam Unlike other developing countries, Vietnam is currently on the rapid economy growth track and is enjoying economic prosperity which it has never experienced before. A decade after the end of the Vietnam War, Vietnam underwent an intensive economic reform known as Doi Moi or socialist-oriented market economy which encouraged foreign and private investments in various industries or sectors [36], [37]. Since then the economic performance of Vietnam had started to escalate and experienced a more intensive growth than ever before [38]. This growth has mainly been the results of the strong performance of five sectors, namely manufacturing, fishery, agricultural, tourism and services industries. Although the economy of Vietnam, like other countries, has also encountered several economy setbacks such as the Asian Financial Crisis, the Burst of the Bubble of Information Technology and the Subprime Economic Crisis, the countrys economy has recovered very rapidly each time after the crisis and has managed to attain average GDP growth of 6 to 9% annually [39]. Improvement of economic performance has indirectly driven up the countrys energy demand. According to the data provided by the Institute of Energy of Vietnam, energy or electricity generated were estimated around 21TWh, 40TWh and 67TWh for the years of 2000, 2004 and 2008 respectively [40], [41], with fossil fuel as a primary source of fuel. Based on the figures provided above, the average annual growth rate of energy demand was estimated at about 15% for this period. Despite having abundant fossil fuel reserves, it is noteworthy that the population of Vietnam [42] also increased in line with economic growth [38]. In addition, Vietnams transportation sector is still undergoing explosive growth. By making the assumption that the rate of growth in energy demand remains constant, the total energy or electricity required by 2030 will be 654TWh [36]. This situation has forced the government of Vietnam looking for sustainable alternative energies. Failure to search for more renewable energies will eventually turn Vietnam into net importer [38], which will give its economy a hard hit as high oil price could lead to a higher manufacturing and living costs. Furthermore, IMF and Citigroup predicted that Vietnam will be subjected to further currency devaluation [43] in years ahead due to inflation problem. All these factors will lead to a more severe economy setback if they fail to develop more sustainable energies to replace the scarce fossil fuel. Electricity supply in Vietnam currently is virtually provided by the local government as more than three quarters of the power plants in Vietnam are operated by either government organizations under the governance of the Ministry of Industry and Trade, Vietnam[41] or organizations which the government has stake or indirect interest in the companies. In short, most of the power plants are state-owned properties. These power plants are basically established under the first Power Development Master Plan, which is introduced to support the economic reformation [44]. Majority of the electricity supply to the northern and southern regions of Vietnam is generated using fossil fuel such as oil and gas (48%) and coal (17.9%) [39], which is considered unsustainable to both environment and economy. Electricity supply to the central part of Vietnam, on the other hand, is mostly generated using hydropower, which is accounted for 27.4% of the electricity supply in Vietnam [39] and is cleaner than fossil fuel combustion. Use of hydropower can be explained by the number of rivers available in Vietnam, which has about 2400 rivers of 10km long [41]. This enables the country enjoying the free and clean resource without compromising its sustainability policy. However, the potential of hydropower is still not fully exploited in Vietnam. Based on rough estimation, up to 70TWh of hydropower electricity could be generated annually [36]. The figure is higher than the countrys current energy need. Thus, the government of Vietnam is currently reviewing the existing strategy and master plan to develop hydropower for the period up to 2015 [45]. The plan of developing hydropower is not a sole solution, but certainly a wise move. In addition to the development of hydropower, the government of Vietnam also explore the possibility of utilizing wind power to generate electricity. In comparison to other countries, Vietnam has a better potential for wind energy development [46] as the country has a higher average wind speed of 7 to 9 m/s at a height of 65m [40]. Another reason encourages the country to develop hydropower is that it provides a competitive generation cost advantage. An estimation based on current wind power generation, with the cost of 8 US cents/kWh [40], indicates that the generation cost of wind power is at least 50% cheaper than other renewable energies. Moreover, wind farms can also be utilized to cultivate crops [47]. In other words, installation of wind turbines would not deter the development of the agricultural sector. This is particularly important to the country as the agricultural sector contributes significantly to its GDP. Furthermore, agricultural activities are bread and butter for p eople of the country. According to the Federal Research Division, agricultural activities account for the employment of approximately 60% of the nations workforce [48]. Thus, development of wind power could bring double benefits to the country. Although wind power generation is also associated with CO2 emission, the emission rate of CO2 from wind turbines is 100 times lower than that of coal combustion, which is insignificant or negligible. A part from the abovementioned energies, the government of Vietnam also explored other potential renewable energies such as solar power, biomass energy [49]. Solar energy is a very promising renewable energy for Vietnam as it is located very close to equator and receives up to 4500 hours sun light every year. Likewise, generation of electricity using biomass is also sustainable as Vietnam is rich in organic and natural resources such as forest, plants, agricultural by-products and edible oil. However, development of renewable energy was very slow and the move was not well received by the community previously. This was mainly due to factors such as limited understanding of renewable energies, lack of expertise support in this field and ignorance about importance of renewable energy to the country. Thus, the updated revised Master Plan for Nation Power Development of Vietnam has already included design principles for the implementation of the Vietnam Competitive Generation Market [50] to increase potential of renewable energy development. In addition, renovation of management is also taken into consideration to attract foreign investors [37] and foreign talents. Meanwhile, the Ministry of Finance also shows a strong support on the plan by increasing tax imposed on profit gained by power plants through oil, gas and coal combustion. 3. Conclusion In conclusion, energy is essential to every countrys development. However, overreliance on fossil fuels in energy generation has become a critical issue. Following the footsteps of the developed countries, most developing countries in Southeast Asia have started reviewing their sustainable energy policies and searched for viable renewable energies to replace the scarce resources. While some countries choose to focus on biomass energy or wind power research and development, others, on the other hand, take a more diversified approach. These policies are mainly designed according to the resources available and each countrys vision. For instance, Malaysia allocates more financial resources on biofuel development as the country possesses vast amounts of palm oil plantation or land. While the Philippines choose to maintain its exploration effort on geothermal energy and biomass developments as country is located in the western part of the Pacific Rim, which is the weakest part of the earth crust [51]. This gives the country the advantage of using the magna of the earth crust to generate steam and electricity. Indonesia, a country which is rich in natural resources, tries to variegate fuel resources by exploring different potential energies. Their counterpart, Vietnam, however, chooses to invest on hydropower development as it has more than 2400 rivers with 10km long [41]. In addition, efficiency of energy generated and environmental impacts are also taken into consideration during policy review stage as legislators believed that under-estimation of the impacts related to these factors may lead to catastrophic impairments to environment and economy. It is undeniable that development of all these renewable energies would reduce human dependence on fossil fuel, however the long term prospect for these energies is uncertain. For instance, combustion of biofuel may not be environmental friendly as well as economically viable in the long term. Thus, a more comprehensive evaluation should be taken into consideration during the policy review stage. In addition, present energy strategy should adapt to new criteria which must be followed in future energy system development [52].

Slavery :: Slavery Essays

For purposes of this discussion, it is the intent of this author to assess the plight of African Americans at a time when they were merely slaves, captives taken forcibly by rich white American merchants to a new and strange land called America. Right from the very beginning, slavery was a controversial issue. It was fraught with the constant reminder of man's inhumanity to man. This was evidenced in the literature as well as movements such as the abolitionists, and one most notably John Brown, who has been portrayed as a kind of maniacal character, who would stop at nothing to see this God given mandate carried out. Similarly, books such as "Uncle Tom's Cabin" by Harriet Beecher Stowe did much to fuel the controversy that was slavery in the United States. Of course we now know that slavery as it was understood in the 19th century lasted up until the officiation of the Emancipation Proclamation, or slaves, or now newly pronounced African Americans were given their freedom, and their struggle assumes a new direction in attempting to gain equality for themselves. This is a struggle which continues today, and is not much less controversial. Nevertheless, for historical purposes, I should like to further attempt to dissect events as they existed at that time. Slavery was a practice which was much favored by the South. In the North, Americans were more industrial oriented, and had little use for slaves. They could afford to be more moralistic about the issue. However, when it came to the plight of land owners and Americans who lived in the Southern part of a very young country, that was America, they were highly preoccupied with their agrarian lifestyle. It is a fact that even George Washington, and Thomas Jefferson had slaves as did many of the forefathers of the new country. It is also true that many of these individuals had children with their Black slaves, and although it is similarly a matter of historical record that they did free their slaves, if not while th ey were alive, in their Last Will and Testament. What this means is that slavery was an issue of economics to the South, and a moral dilemma for those Americans who lived in the North. By the mid-1850's the spirit of accommodation had all but vanished. Northern interest in Emancipation pushed by abolitionists, eroded relations between families North and South.

Econimic Research :: essays papers

Econimic Research 1. During the 1960's, The Soviet economy may have been growing at a rate of growth much faster that the West, but the Soviet GDP would have provided a poor statistic for determining the welfare of the soviet people for several reasons. The first reason that GDP would be obsolete for determining the welfare of the people is that during the 1960's, the Soviet Union was in fact Communist, so the people were only allotted whatever property or privilege the government would allow, so there was no "free market" on which goods could be bought and sold by anyone. It is also of interest to know that during the 1960's and early 70's, the USSR did lead the world in a few industries(forestry, mining), but with such a larger labor force than the US, the GDP per capita would, all other things being equal (ceteris paribus), show that growth could have occurred solely due to larger population. 2. If the Instructor were to choose a fixed rate, he would hope that inflation would increase, so that he would be paying back money that has a lower purchasing power than the original principal amount the instructor would have financed, (just as in the scenario He had given about his Father in Maryland, and his mortgage held with the sinister bank who detests the fact that your Father has a fixed rate mortgage and pays around $300 a month). If our Instructor chose the adjustable rate, the instructor would think that inflation would decrease, and would also hope that interest rates would decrease as well. Since Alan Greenspan is somewhat unpredictable, I would advise the instructor to refinance for a fixed rate once interest rates take a turn for the better, so that it would be locked in at the lowest going rate available. 3. Changes in Production by Black Death(Bubonic Plague) in Medieval Times Land Land Labor(pre-Plague) Labor(post-Plague) B. Wages for the workers would increase due to the decrease in labor pools caused by death. C. The surviving workers benefited from this disaster due to the increase in wages available due to the untimely death of so many. The wealthy landowners would have been overall harmed by the loss in manual labor, which caused less productivity and yet higher wages could be demanded by the surviving workers out of necessity for needed labor, while the rental(capital) rate of the land decreased according to the isoquant.

Implementation of a Transitional Model of Care for Congestive Heart Fai

During exacerbations of Congestive Heart Failure (CHF), older patients may receive care in multiple settings; often resulting in fragmented care and poorly-executed care transitions. The negative consequences of fragmented care lead to duplication of services; inappropriate or conflicting discharge instructions, medication errors, patient/caregiver anxiety, and increased costs of care. In light of changes in Medicare reimbursement penalizing hospitals with above set limits for heart failure (HF) readmissions, models of care are being evaluated for their effectiveness in satisfying this change as well as reducing fragmented care in this population. This paper reviews the Transitional Care Model created by Dr. Mary Naylor at the University of Pennsylvania (Penn Nursing Science, 2013). This model in introduces a patient-centered interdisciplinary team intervention designed to improve transitions across care settings. Congestive Heart Failure Congestive heart failure (CHF) is a condition in which the heart is incapable of adequately pumping blood throughout the body or unable to stop blood from backing up into the lungs. The most common cause of CHF is hypertension, previous myocardial infarctions, disorders of the heart muscle or the valves of the heart, and chronic lung diseases such as asthma or emphysema. CHF is a common diagnosis for individuals sixty five years and older. With the growing population of baby boomers, the rate of CHF is predicted to nearly double over the next forty years and will be a drain on healthcare resources. Treatment costs are estimated around $20 to $40 billon, with $8 to $15 billion spent on hospitalization alone (Quaglietti, Edwin, Ackerman, & Froelihe... ...he Medicare Fee for Service Program. New England Journal of Medicine, 360: 1418-1468. Naylor, M. (2012). Transitional Care Model. Retrieved from http://www.fiercehealthcare.com/special-reports/transitional-care-model Penn Nursing Science. (2013). Transitional Care Model-About TCM. Retrieved from http://www.transitonalcare.info/about.tcm Quaglietti, S. E., Edwin, J., Ackerman, L., & Froeliher, V. (2000, November/December). Management of the Patient with Congestive Heart Failure Using Outpatient, Home and Palliative Care. Progress in Cardiovascular Diseases, 43(3), 259-274. Retrieved from www.cardiology.org/recentpapers/susiechf:pdf Senthilraj, G., & Ganeshan, R. (2013). Effects of a Hospital Wide Quality Improvement (Doctoral dissertation, University of Connecticut). Retrieved from http://digitalcommons.uconn.edu/cgi/vecontent.cgi?article=1464&context=gs_thesis

Eurotechnologies Inc Essay

BATNA: The city of Tamarack will give a 25% tax incentive to Twin Lakes Mining Company if the company agrees to construct paved roads and restore the consumed mines area. The city of Tamarack will agree to maintain the roads during the winter season. | Reservation: The city of Tamarack will construct pave roads if Twin Lakes Mining Company agrees to maintain the roads and restore the tourist areas. | Walk away: Construction of dirt roads and restoration of the land near the tourist locations. | 2. On behalf of the city of Tamarack, I would like to negotiate a solution to find a common ground on which we can agree on how the roads will be paved, who will maintain the roads, who will restore the consumed mines and a potential tax break for Twin Lakes Mining Company. 3.company Twin lakes mining companyï ¼Ë†hereafter known as companyï ¼â€°makes significant contribution to tamarackï ¼Å'Minnesota—employing 60% of residentï ¼Å'providing 33% of the city realestate tax base—and is considered an integral entity to the town’s longevity.The city needs Twin Lakes Mining Company to maintain the Current city of tamarack . 4. Government Twin Lakes Mining Company’s operates on a zero deficit city of tamarack nnum decree. Lake mining company has directly caused some problemsï ¼Å'such as the need for improvement concerning water qualityï ¼Å'air qualityï ¼Å'and effluvia and pollution management。The city also relies upon the heave property economiy to provide economicï ¼Å'culture and recreation services to the government community。Twin Lakes Mining Company does not lead the city of tamarack to continue operation in other locations improvement as a corporate entity. 5. Company Our company recognizes the urgency from the city to deal with water qualityï ¼Å'air quality and road maintenanceï ¼Å'escalating demands ï ¼Å'and the overall  climate of the industry accompanied by the financial limitations placed by city of tamarack office。Based on this knowledgeï ¼Å'the following lists embody the issue and objectives to be addressed during the negotiation period。 Issue ï ¼Å¡ Our company treatment plan——the city economy projected growth over the next few years will require an additional water sourceï ¼Å'company must address clean up issue for basic requirement and co-existence with city。 Bond issue——assuming ï ¼Å¸Ã¯ ¼Å¸Million bond would tie company to city Taxes——company is paying too much in taxesï ¼Å'considering them unfair in structure and amountï ¼Å'and is unacceptable Road —Construct paved roads with funds from Twin Lakes Mining Company and restore land near tourist resort areas. | Target: A 25% tax break for Twin Lakes Mining Company in exchange for paved roads and restoring land near tourist areas. |—

Chemistry Titration Lab

Table 1: Data Collection Table – Contains all of the primary data directly obtained from the lab. Indicator | Initial volume of NaOH in burette (ml)  ±0. 05| Final Volume of NaOH in burette (ml)  ±0. 05| Final – initial Burette Reading (Volume of NaOH used) (ml)  ±0. 1| Qualitative Observations | Phenolphthalein | 0. 00 | 0. 90| 0. 9| At first when the base was being dropped into the vinegar there wasn’t a color change, however when the solutions came close to full titration, the solution would turn pink and once mixed would turn clear again| | 0. 90| 2. 30| 1. 4| | | 2. 30| 3. 20| 0. 9| | | 3. 20| 4. 0| 0. 9| | Bromothymol Blue | 8. 00| 9. 50| 1. 5| Solution turned from yellow to light green | | 9. 50| 11. 10| 1. 6| Solution turned from a bright yellow to bright blue rather than a light green indicating over-titration had occurred| | 11. 10| 12. 90| 1. 8| | | 12. 90| 14. 40| 1. 5| | | 14. 40| 15. 90| 1. 5| | Methyl Orange | 15. 90| 16. 90| 1. 0| Reaction o ccurred quick, over-titration occurred and solution turned from red to orange | | 16. 90| 17. 20| 0. 3| | | 17. 20| 17. 40| 0. 2| | | 17. 40| 17. 60| 0. 2| | | 17. 60| 17. 80| 0. 2| | Methyl Red | 0. 00| 5. 00| 5. 0| | | 5. 00| 7. 80| 2. | Solution turned from red to a light orange/yellow color| | 7. 80| 10. 70| 2. 9| | | 10. 70| 13. 60| 2. 9| | | 13. 60| 16. 50| 2. 9| | Bromocresol Green| 20. 80| 21. 20| 0. 4| Solution turned from yellow to light green | | 21. 20| 21. 60| 0. 4| | | 21. 60| 22. 00| 0. 4| | Table 2: Data Processing Table displaying the volume of NaOH required to titrate 10ml of vinegar and their corresponding concentration of acetic acid Indicator | Volume of NaOH required to titrate 10mL of Vinegar (ml) ( ±0. 1)| Concentration of Acetic Acid  ±0. 5 (mol/l) | Percent Uncertainty (%)| Percent Error (%) | Phenolphthalein| 0. | 0. 9mol/dm3| 11. 1| 3. 4| Bromothymol Blue | 1. 5 | 1. 5mol/dm3| 6. 7| 72. 0| Methyl Orange| 0. 2| 0. 2mol/dm3| 50. 0| -77. 0| Methyl Red | 2. 9| 2. 9mol/dm3| 3. 5| 233. 0| Bromocresol Green| 0. 4| 0. 4mol/dm3| 25. 0| -54. 0| Sample Calculations: Ex. The calculation of the concentration of acetic acid for phenolphthalein NaOH Volume: 0. 9ml NaOH Concentration: 1. 00mol/dm3 1. Convert Volume to Litres 0. 9 = 0. 0009L 1000 1. Calculate the moles of NaOH (n=CV) n= (1. 00mol/dm3) (0. 0009L) = 0. 0009mol 2. Calculate the concentration of the diluted acetic acid.Because acetic acid and sodium hydroxide have a 1:1 ratio, they have the same number of moles. C = 0. 0009mol = 0. 09 0. 01L 3. Calculate the initial concentration of acetic acid pre-dilution C1V1 = C2V2 C1(0. 01L) = (0. 09mol/L)(0. 1) Concentration of Acetic Acid = 0. 9mol/L Sample Calculations Continued 4. Calculating percent uncertainty = absolute uncertainty x 100 Measurement 1 Example: Calculating the percent uncertainty for the volume of NaOH required when methyl red is used = 0. 1 x 100 2. 9 1 = 3. 5% Therefore, the volume of NaOH required when methyl red is us ed as the indicator is 2. 9ml  ± 3. % 5. Uncertainty propagation for the volume of NaOH required for each indicator (0. 9  ± 0. 1) + (1. 5  ± 0. 1) + (0. 2  ± 0. 1) + (2. 9  ± 0. 1) + (0. 4  ± 0. 1) = 5. 9ml  ± 0. 5 6. Calculating percent error Percent error = Actual – accepted x 100 accepted Example: Calculating percent error for phenolphthalein Percent error = 0. 9 – 0. 87 x 100 0. 87 = 3. 4% Methyl Red Methyl Red Bromothymol Blue Bromothymol Blue Bromocresol Green Bromocresol Green Methyl Orange Methyl Orange Phenolphthalein Phenolphthalein Graph 1: Titration curve representing the effect of the volume of NaOH on the pH of the titration solution at end pointConclusion This lab tested the effect of the use of different indicators on the volume of NaOH required to reach the end point of the titration with acetic acid in vinegar. The equation for this reaction is: CH3COOH(aq) + NaOH(aq) NaCH3COO(aq) + H2O(l) The As one can see from graph 1 the results of this lab demonstrated that the indicators that required different volumes of sodium hydroxide to reach end point from least amount of volume required to most was with the use of; methyl orange, bromocresol green, phenolphthalein, bromothymol blue and lastly methyl red.Therefore, the highest volume of NaOH that was required to change the color of the vinegar occurred when using methyl red, and the smallest volume of NaOH that was required to change the color of the vinegar occurred when using methyl orange. Different indicators were tested as if the indicator is chosen well, then the endpoint will represent the equivalence point of the titration reaction; the point when the volume of titrant is equal to the amount of analyte (the acetic acid in the vinegar). An important factor to consider is hat indicators don’t change color at a specific pH.However, they do change color over a narrow range of pH values. Because vinegar has a pH of around 2. 4 the equilibrium was firmly to th e left before the sodium hydroxide was added. Adding the sodium hydroxide will begin to shift the equilibrium to the right. As more and more base was added, for example with phenolphthalein, the pink eventually became so dominant that it could no longer be turned clear by swirling the beaker. If the light pink was achieved, then end point was perfectly reached and if the solution became bright pink then over-titration occurred.Although the majority of this lab occurred according to plan, there were a few minor anomalous results that occurred. For instance, the amount of NaOH used in the titration when the methyl red indicator was used was 2. 9ml. However, for one of these tests when using methyl red, the volume of NaOH required to reach the end point of the reaction was 5. 0ml. This was a clear anomalous result as it was very different from the consistent 2. 9ml of NaOH from the other trials. This anomalous result can be explained due to several systematic and/or random that will be discussed further on with their potential improvements.There were no error bars included in this lab. This is due to the fact that they would be non-existent as each titration was repeated until the exact same volume of NaOH was required to reach the end point for each different indicator at least 3 times. Figure 1: Representation of the various indicators used throughout the conduction of this lab and their pH levels. It also demonstrates their colors in acids and colors in bases as well as the color when end point is reached. This lab evidently demonstrated that phenolphthalein would be the best indicator to use.The justification for this is that every indicator has their own individual range of pH for the end points. When the end point occurs, it means there is slightly excess base. For phenolphthalein, the end point would be when the color of the solution changed into a very light pink color. As one can see from figure 2 the indicator phenolphthalein only changes color in basic solutions. This is a reason why it would be considered the best indicator for this experiment. This is because the end point for this experiment ranges in between a pH of 8. 2 and 10. , which as one can see is very similar to the pH ranges of phenolphthalein. This would cause the phenolphthalein to give the most accurate reading of the volume of NaOH required to reach the end point of its reaction with acetic acid. The reason the other indicators may not give the most accurate readings can be seen from the diagram below: Graph 2: This graph represents a simple visual of the effect of different indicators on the volume of base required to reach end point with an acid. The green block above represents the phenolphthalein in this lab as it has its pH ranges on the break of the curve.This means that the color change will be accurate in terms of changing color at the break point of the reaction Evaluation There are a variety of ways this lab could be furthered. This lab was done using a strong base (NaOH) and a weak acid (acetic acid). A way that this lab could be furthered would be to do the exact same lab using a weak base and a strong acid such as NH4OH (ammonium hydroxide which is a weak base) the same weak acid (acetic acid). This would skew the results in that a much higher volume of base would be required to reach end point with the acid. This is because it would be much more difficult to shift equilibrium o the right. For example, the phenolphthalein indicator only turns the solution pink in basic solutions. Because a weak base is what will be used, it would take much more base in order to reach end point of the reaction. There were a few errors that could have been improved throughout the conduction of this lab. One of the major errors occurred prior to the actual titration itself. This error occurred when the sodium hydroxide solution was being created. When the sodium hydroxide was being created, 1g of solid sodium hydroxide pellets had to be weighed us ing an electronic balance and then put in a volumetric flask.After this water was added to the sodium hydroxide pellets and diluted to the 150ml mark. The pellets were left in a dish in the open while we were getting other materials set up. This was definitely an error as the sodium hydroxide pellets absorb moisture from the air. This means that the sodium hydroxide was actually becoming heavier than 1g as it began absorbing his moisture. This affected results as there was a higher concentration of sodium hydroxide in the water than recorded. This could have affected the results in that less sodium hydroxide would have been required to reach the end point of the reaction.This would be considered a systematic error as the slightly increased mass of the NaOH would have been used for every trial as the same source of NaOH was used throughout. An improvement to this error would be to not put the sodium hydroxide pellets into the volumetric flask until the very last second. Also, the sod ium hydroxide was put into the volumetric flask and then the water was added, however adding the water first could minimize the time that the solid sodium hydroxide is left in the air.This step in the procedure could also be improved if it were possible to purchase this solid sodium hydroxide already measured out in grams so that they would only be in the open for a matter of seconds as they were being transferred into the volumetric flask. A systematic error that occurred throughout the process of this lab was over-titration. Over titration is when too much of the base is added to the solution and the reaction passes end point. For example, the color that one would attempt to achieve when perfectly titrating using phenolphthalein is a light pink color.However, for all of our trials the solution turned a bright fuchsia color when using phenolphthalein implying it had over-titrated. This error could definitely have been improved. The improvement for this error would be to use a buret te with a smaller opening. This would allow decreased room for the error of over-titration. This is because one would have more control over the volume of base released by the burette allowing for more control. Another systematic error that occurred repeatedly throughout the conduction of this lab was that the temperature of the room did not stay constant.Therefore, the temperature of the solutions including the indicators was not constant. Temperature changes could have occurred in the lab without being noted. This is a problem as it slightly changes the color change pH range of indicators. As one can see below, these are the effects on various common indicators’ color change ranges with an increase in temperature: Table 3: Table representing common indicators and the effect of changing temperature drastically on the color change range. Although the temperature would not have fluctuated drastically in the classroom there were still potential fluctuations that were not accoun ted for.This would have caused the end point to appear to be occurring at different times than expected for that indicator. The way this error could be improved would be to conduct the lab in an area where the temperature is closely and easily monitored. Conducting this lab in a classroom with the door frequently opening and shutting let in a draft therefore this lab should be conducted in an area with no interruptions that may effect temperature. Also, temperature can be monitored so that it can be at least accounted for in one’s results and the changes in temperature can be used as an explanation for the behaviour of the indicators in each test.Another section of the procedure of this lab that requires improvement relates to the indicators used. The indicators used throughout the process of this lab had pH ranges of around 2-3 increments. For example, phenolphthalein changes color over a pH range of around 8-10. This means that one would not be able to tell exactly what pH the final solution was when it reached end point from the indicator. This could be improved if indicators were produced that did not have a range of pH values in which they change color but one specific pH range where it changes the color of the solution.This would improve the lab as it would allow scientists to know exactly at which pH the end point of the reaction was reached exactly when it happens. For example, this specific experiment is supposed to reach end point between pH values 8-10, however having an indicator that changes color at pH 8, one that changes color at pH 9 and one at 10 would allow for a more accurate result. An additional random error that occurred throughout the process of this lab was that rarely a drop of NaOH wouldn’t come out of the burette completely straight and would end up getting stuck to the side of the beaker.This would have caused the volume of NaOH required to reach end point of the reaction to appear greater than it actually was. This is because NaOH was leaving the burette but not going into the beaker containing the vinegar and indicator. Although one cannot control the behaviour of the burette with the NaOH other than potentially using a burette with a thinner opening allowing for less room for the NaOH to fall from obscure angles, one can control beaker size.By increasing the size of the beaker containing the vinegar and the indicator, one is able to reduce the likelihood of the NaOH not going directly into that beaker. This would mean that there wouldn’t be as much NaOH lost from the burette that isn’t accounted for. Often in the real world, titration experiments are performed regularly. This is because titration is a process of determining the concentration of a substance in an unknown solution, in which a known reagent is added to that unknown solution in order to produce a known reaction such as a color change.A real world example of this is biodiesel production. Acid-base titrations are used in the production of biodiesel in order to determine the acidity of waste vegetable oil (one of the main ingredients in biodiesel production). pH paper is used to test a small sample in order to represent the pH of the entire batch. This allows one to determine how much base is required to achieve the desired pH. Bibliography Websites: â€Å"Chemical Analysis by Acid-Base Titration. †Ã‚  AcidBaseTitration. N. p. , n. d. Web. 12 Nov. 2012. . â€Å"ChemTeacher.   ChemTeacher. N. p. , n. d. Web. 12 Nov. 2012. . â€Å"Sample Lab Report. †Ã‚  Sample Lab Report. N. p. , n. d. Web. 12 Nov. 2012. . â€Å"Titration Lab Report. †Ã‚  Titration Lab Report. N. p. , n. d. Web. 12 Nov. 2012. . Books: Textbook: Talbot, Chris. Chemistry for the IB Diploma. London: Hodder Murray, 2009. Print.

Purpose of My Existence

A solitary bland time-piece on a pale blue wall tolls the first dark hour in midnight's wake. A child, at tender age of 12, lies awake in her dank, cold bed. The vile darkness shrouds her in a tangible web of fear and wicked delusion. A cacophony of silence descends upon her shivering form. Her lies, thrown asunder, off her huddled form, evidence of a sleepless tussle.The ceiling fan creaks solemnly above, a monotonous jarring abeyance to the morbid silence. The air-conditioned hums softly, a prayer to end this chronic suffering. The child's thoughts wander, her cerebrum trying to weave together strains of rational thought, struggling to find answers to inquisitions a mind as young as her was never meant to ponder upon; All, in vain. She drifts, tragically at sea, through an ocean of befuddling questions to which the realm of logic fails to provide substantial answers. What is existence?Why are we here? What is to become of me? What's the point? What is our purpose? The queries grow as her mind strains to find answers, to find meaning behind this intangible veil of existence. The questions come to be her bane; she became so curious, she questions her existence, purpose and hope. That child was me.I continued to question life, until recently, when I was engrossed into deep conversation with my sister. She narrated to me her peaceful missionary trip to Kenya, in Africa. It reminded me of the serenity and tranquility of the moments I had spent in a missionary camp before. After days of contemplation and reflection, I met my mother’s old friend who served the poor as a dentist.Her passion for her job and the society was contagious. After a deep study of dentistry along with its pros and cons, and after witnessing how she treated her patient, how she examined their whole body before examining their teeth, how she was treated with utmost respect by her patients, I gained profound respect for the profession.Since I know that I have passion for souls, to cater f or them physically and in all areas of life, I know this can be achieved effectively as a dental doctor. Â  I fully understood that it was helping the deprived that gave me utter satisfaction and pleasure. Being an adventurous person, I have always liked to explore new places. I will be making this quest real by visiting many nations of the world to assist them with my dental skills to treat the underprivileged free of charge.My ultimate goal in life is to contribute to the improvement in the quality of human life through healing not only people’s teeth, but also their broken hearts and to share with them the God’s unlimited love which is already given to me, using my job as a tool.I have finished my degree in Humanities and Social Sciences from Washtenaw Community College in 2005; after which I earned a Bachelors of Sciences from University of Wisconsin-Madison in 2008. I have conducted individual research as a Research and Lab Assistant in the Medical Genetic as wel l as in Biochemistry department at Madison, Wisconsin.Also, I’ve worked as a florist and wedding planner along with other experiences such as a translator, cashier and hostess. I was the president of the Korean Engineering & Science Association and Korean Science Association; social chairman of Korean Economics Student Association; and an active member of the UW-Madison Pre-Dental Society.I’ve also taken part in many musical associations at many places. I have received many scholarships such as, Leven, Maurice & Marie Scholarship, Atlanta Alumni Club Scholarship and William F. Vilas Scholarship, and I was on the Dean’s High Honor Roll from 2003-2005.After researching the profession, I have gained tremendous respect for it. I saw how dentistry has been an important factor in so many lives. Dentistry is one of the first diagnostic tools for diseases. I want o showcase my talent and my calling to the world and since dentist are noble people in the society, I want t o be associated with it.Also, I now see life as very precious with each patient having unique stories and insights. I will have respect for each patient’s opinion, and at the same time uphold the ethics of the profession, thereby restoring back the confident of some patient that are afraid of dentist. I will relate to my patient in such a way that they will have been alright even before treating them.Lastly, with this much that I have already achieved in life and a strong commitment and passion for more, I know that I will be taking to study dentistry as my own way of contributing to the progress and development my community and the entire world. Although, there are thousand of dentists in United State, I believe that I can become one of them, God helping me.I will be very happy and fulfilled if I can be admitted to study my dreamed and long desired course. Thanks for your attention.

Assistant Manager

Education 2 72% University or above Geographic HECK Island , Central, TTS Commercial Areas Source The Hong Kong Audit Bureau of Circulations Ltd & Nielsen Media Index HECK Year-End Report 2012 Demographic According to the source from HACK Ltd and Nielsen Media Index HECK Year-End Report in 2012, 70% of readers fall into the age range between 30-49 years old. It means that the readers are used to read SCAMP English newspaper. They are loyal to SCAMP for personal reading interest or business insight.For education background, 72% of readers has university graduate or above so that they are well-educated, repressions and in senior position. The readers are willing to pay the higher price to get quality news instead of free newspaper. The readers under 29 years or below is only 19% of the total market. Geographic: SCAMP circulates the print via channels like newspaper stores and convenient stores. Most of the circulation gain from HECK Island, Central, TTS & other commercial areas.As ethn icity was 57% of Non-Chinese and 43% of Chinese, it reflects most of the readers are foreigners. Demographic & Geographic are presenting the similar data which means the result would be more truthfully and specifically. Most SCAMP readers are of premium social status such as Managers, Executives and Professionals for self-use etc. For corporate customers, company size with over 50 staff or global firms, the subscription of SCAMP is a corporate image. They are frequent and loyal users regardless of the higher subscription price.Also schools, universities, Government, financial & banking clients are the major consumers. Behavioral: SCAMP bases on different consumers' desires to provide the following marketing plan. 0 Monday – Friday, corporate and stable readers, regularly Sunday – leisure day, less demand, no corporate Saturday is more popular for Job seekers for The Classified Post Company: At least one copy of SCAMP daily 2. 2 Targeting The target customers are divide d into B to C (Business to Consumer) and B to B (Business to Business) models.B to C (Business to Consumer) For consumer market, readers are decision makers, Government officers, Coos, senior executives, scholars, professionals, university students, and Westerners. Their average income belongs to high income group (40% Monthly Household Income HECK $70,000 or above). They have high spending power. Job seekers who look for quality arrears 'employers and better salary offers will search the Jobs from Classified Post. The employers / recruitment agents who look for quality staff will place advertising on Classified Post to recruit their staff.Besides, the consumers look for news with highest creditability and they are very loyal to SCAMP. B to B (Business to Business) For corporate customers like multi-national companies, they are very loyal to SCAMP and purchase at least one print in the office on a daily basis for company image or quote SCAMP news as educational reference and or use published statistics in their business reports. For primary, secondary and university students, Education Bureau encourage students to subscribe SCAMP newspaper to pick up their reading hobby. Undeniably, SCAMP is the leader of HECK English newspaper. . 3 Positioning SCAMP mission is ‘As we move forward in these rapidly changing times, can be summed up in three words: Aspiration, Connection and Trust. Aspiration: We deliver value and quality to our customers by enhancing knowledge. Connection: We bridge Hong Kong, China and the rest of the world, and we actively engage in these communities. Trust: We will grow with the region as the trusted littoral on China. Being market leader in English newspaper, SCAMP won 11 awards in 2013, the Top Prize of Society of Publishers in Asia Editorial Award 2013.SCAMP gained the 1st ranking of Highest Credibility in Hong Kong newspaper market according to the survey conducted by Center for Communication Research of Chinese University (2011). S CAMP is consistently striving to seek ways to retain its market leader position in English newspaper market since 1903 and keeping the high standard in newspaper contents with highest credibility so that its readers are very loyal to SCAMP. 3. Marketing Mix The marketing mix is a business tool used to execute the market strategy into practical business activity.Our team is study focus on newspaper business – South China Morning Post (SCAMP) – an English Newspaper, retail selling price is HECK$9 from Monday to Saturday; HECK$II for Sunday Morning Post. The most important value of the newspaper is Fair, Fact, Credibility, and Integrity; it is why SCAMP can be the market leader and long lasting Product is â€Å"the tangible or intangible goods or services and how it can satisfy consumer's needs and wants†. Products have different life cycle, it will grow, mature and eventually decline and phrase out.Therefore, SCAMP has carried various product mix in order to exten d the product line to secure the income and maintain the growth of the business. Apart from printed copy, it has added digital subscription from 2010 as Internet and Smartened become more common and popular. They have changed the reading habit of the whole world. Besides, mobile APS application has been added in 2012. Subscribers are Job seekers who expect to find quality Jobs from the newspapers. On the other hand, it attracts employers or recruitment/hiring agents to post the recruitment advertisement on the newspaper.It is an important platform for Job seekers, employers and recruitment agents. Pricing is â€Å"the process of setting a price for a product or discount. The price needs not be monetary; it can simply be what is exchanged for the product or services. SCAMP is carrying premium pricing strategy. From circulation information, its target customers are well-educated and belong to the group of middle to high income. They are less sensitive (inelastic of demand) to commodi ty items like food and newspapers. Buying a newspaper at $9/$10 is not a concern to them.On contrast, Chinese newspaper segment is large and very sensitive to penny change on pricing, hush free newspaper is popular in the market Premium pricing also represents the reader's prestigious status and quality. High credibility is the most important thing to them. Apart from newspaper revenue, advertisement is one of the major income streams in SCAMP. It also charges the customers higher advertising price for posting recruitment advertisement if comparing to Recruit, Jobs. It tells the customers that its readers possess good quality when they are looking for their companies.If the customers want to recruit people with high quality and capability, SCAMP is the only choice. Place (or distribution): â€Å"It is how to deliver the goods or service to the customer. † For printed newspaper, Scamps retailing channels will be news stand or convenient store e. G. 7-11 . In HECK, TTS, Central and HECK Island, due to business and commercial centers are gathered with numerous westerners coming from different countries. Hence, the circulation of printed copy in these districts is the most. For digital subscription, it is via internet or mobile app.Promotion: â€Å"It includes various methods of promoting the product, brand, or company including advertising, sales promotion, publicity, PR, direct marketing, digital arresting, sponsorship, personal selling. † Despite SCAMP is a media, it also needs to promote its business. Apart from putting advertisement on its own newspaper and website, SCAMP needs to promote its product via different channels. Loyalty discount to customer: Offer discount to loyalty readers, employers and recruitment agents who has subscribed its newspaper for a long period of time. SCAMP wins numerous Good Word-of-Mouth in this industry.It wins 11 awards gets the highest ranking in credibility in the HECK newspaper. E. G. Edward Snowmen fair select ed SCAMP; it has shown its newspaper has high integrity to the public. It also Joins Job Exhibition Fair, Trade Fair, and Seminar to broaden its exposure to the public. 4. Customer Relationship Management Firstly, as mobile is the single fastest growing source of digital traffic, SCAMP continue to its existing digital offerings with new products such as SCAMP News Pulse, new phone app to enhance the relations with the customers, especially among younger generation.Secondly, if the customers have subscribed to the members of Classified Post, they can search their Jobs according to their requirements. The Classified Post (â€Å"CUP') will keep customer's C.V. and personal information in a highly secured way. Then, CUP provides Job Alert e-newsletter and course/self-enhancement information to subscribers' emails based on subscribers, particular information. This would create a strong bonding relationship between SCAMP and its readers. 5. Market Analysis 5. Circulation Source The Hong Kong Audit Bureau of Circulations Ltd Cover price for SCAMP increased by $1 to $9 since January this year. The online subscription fee for scamp. Com has also increased in late June 2013. 2013-2015 According to the source from the Hong Kong Audit Bureau of Circulations Ltd, the daily circulation of SCAMP is around 100,860 to 107,629 from 2009 to the first half of 013. The daily circulation is very stable within this period. But the circulation mix was changed once digital version was launched in the first half of 2010. In 2009, the daily circulation was solely print version.Once digital version was launched, it commenced to grow from 3363 in the 1st half of 2010 to 18,149 in the 1st half of 2013. The growth rate of circulation in digital version is 6 times in 3 years. There was a slight drop from 100,860 to 88,776 for print version from 2010 to 2013. This implies the fast growing popularity of phone affect the habit of readers and there is growing rend in digital version in the futu re. Michael Porter's 5 forces 1. Bargaining Power of Paper Suppliers – Due to the cost of paper material increases, the paper suppliers will transfer the incremental cost to SCAMP.It is under great pressure to increase the price of the newspaper print. 2. Bargaining Power of Customers – Customers have little switching cost to read other newspapers. Besides, free digital version is offered by HECK Standard. 3. Threat of New Entrants – There are many English newspapers emerging in HECK market like China Daily and Wall Street Institute which provide free newspapers at some selected estates. . Threat of Substitute Products – Due to growing popularity of phone, the customers have been changing their habits of reading newspapers.Digital version or mobile APS to access the updated newspapers create tremendous treat to the traditional newspaper industry. 5. Competitive Rivalry Within An Industry – The major competitors, HECK Standard is aggressively offeri ng 200,000 free tabloid newspapers distributed in different districts on a daily basis as well as providing free digital version to their readers. Competitor Analysis The Standard is doing the same as SCAMP to provide English newspaper print, digital erosion and Job searching function.The Standard has changed to a free newspaper since September 2007. On the other hand, it provides different levels of subscription discounts, which include digital subscription only and print plus digital version subscription. It also offers corporate digital subscription which allows multi-reader access to the digital version. The subscriptions allow readers to access their online and tablet content unlimitedly. We have made a comparison table between SCAMP and The Standard so that we can have more understanding of the keen competition in the newspaper industry.Comparison of SCAMP and The Standard SCAMP The standard price $9 Free (1st free newspaper since 2007) Digital Version Yes Yes Daily circulatio n Format Black & white, standard size Full-color, Tabloid Functions Archive news up to 10 years Archive news up to 1 year *HACK Audit July-DCE 2012 ** â€Å"The Standard† official website Strength Diversified information SCAMP has published diversified information. It includes the information of current issues, information of sports, property, finance, lifestyle. Also, it encloses Classified Post for Job seekers; Young Post and Education Post for student subscribers. Market leaderThere are not much English newspapers being published in Hong Kong. The major competitor is The Standard. The competition is not keen. Thus, SCAMP is the market leader among English newspapers. Sustained demand SCAMP targets high-educated customers. Usually, they earn more, they can afford more. Also, those NC corporations, universities and foreign residents all have regular subscriptions. There is sustainable demand. Weakness Increased staff & production cost Source: SCAMP Group 2013 Interim report – Extract of Income statement Staff and production costs have increased for about HECK$48. Million and HECK$3. Lion respectively. It is mainly due to the increase in headcount and SCAMP Group has included the production of ELL on 2013. It decreases the net profit. Less popular in HECK It costs HECK$9, which is the most expensive newspaper in Hong Kong. Also, it's bulky in size. It's inconvenient for readers to carry it around. Moreover, it cannot satisfy those non-English readers. It cannot become a popular newspaper in Hong Kong. Subscription for unlimited digital access If readers want to have unlimited access on digital access, they are obliged to subscribe by money. However, other Hong Kong newspapers, including TheStandard, are free of charge on digital version. It may hinder the increase of digital readers as they may prefer choosing free information. Shares have been suspended trading Its shares have been suspended trading in HECK stock market since 26 February 2013. S CAMP is a listed company in Hong Kong, however, its percentage of public float confidence on the investment and the public image of SCAMP has been affected. Opportunity Increases on demand Source: HECK Census and Statistics Department (â€Å"HACKS†) website – Population statistics Source: HECK Census and Statistics Department (â€Å"HACKS†) website – Foreign companiesThe above statistics has shown that HECK population has kept rising since mid of 2010 to 7,KICK in the mid of 2013. It has also shown that the number of foreign companies setting up local offices in HECK has increased. There is an opportunity for SCAMP to acquire more readers from the growth of population and foreign corporations. Hong Kong Government has promoted post-secondary education since the past decade. The below 2 tables have shown that there has been an increasing trend for people had Post-secondary education nowadays: The demand of English-language newspaper has been increasing wit h the rising umber of high educated people.Expand new market It can expand new market by the advancement of technology on digital version, for example â€Å"Southern China† as there has been an economic growth in China in the recent years. Threats Keener advertisement added competition The Government has increased 2 new free licensed TV. The advertisement companies have 2 more advertising channels, so there would be keener competition. Decreasing newspaper revenue Source: SCAMP Group 2013 Interim report Revenue from newspaper has been decreased for near HECK$5 million for the 2 interim periods. It indicates less people are willing to buy newspaper.