Samsung Case Study Draft 1.0

Brief Introduction Samsung was planning to reliagn their brand to position it as high gear curio brand. Park was the president of Samsung Canada and was obligated to come up with a marketing plan harmonize to the senior executive direction. Park was supposed to come up with the plan , notwithstanding this plan might have somber effect on the revenue and on the promotional be as he should cut off the low end product lines or it will affect the targeted positioning. Competitive Variables everyplace the decimal point from mid-sixties until the early 1990s, Japanese companies take by Sony corporation preempted the competition, nice a leader in the consumer electronics market. Over the same period Samsung electronics had focused on take aim production of consumer electronics for the established brands. In 2003, Canadian electronics consumer market was extremely fragmented with dozen of internationalistic firms competing for Cdn$2.3 billion market value. At this time , Sony was the clear leader in term of brand credit entry and gross sales. Economic Variables Globally, economic reaping showed a sharply slows in 2001 due to the uncertain international situation. Canada is whizz of the large miserliness in the world and one of the worlds wealthiest nations.

Despite the lower total per capita comparing to the united states, consumer electronics sales in Canada were estimated in 2003 at Cdn$2.3 billion. Social Variables Canadian electronic buyers were less price nice and placed a owing(p) deal of emphasis on fair customer serve favorable re whirl policies. They were withal high technically perceive and quick ! adopt to modern technologies Technological Variables For around trey decades from 1960s until early 1990s, consumer electronics were henpecked by elongate technology. In the 1990s, the consumer electronics was rapidly moved from analog to digital technology. By the turn of the millennium, a barrage of digital consumer products were being introduced, including MP3 audio players, digital cameras,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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