The effects of advertising Every time we open a newspaper or we turn on the TV, we see sellers of some identical products spending huge amounts of money in stick out to convince us to buy their brands. Every form, all(prenominal) ordinary American watches 1550 hours of TV, listens 1160 hours on radio, and spends 290 hours reading newspapers and magazines. So every day, each American watches 100 TV advertisements, 100 to 300 ads by factor of other mass media, and in one single yr receives 216 pieces of direct mail advertising, and almost 50 phone calls from telemarketers (Pratkanis and Aronson 2).
strong these, because sellers of everything, from computers to detergents, believe that advertising is essential to the product. Ed Ney, ex-chairman of the Young and Rubicam American agency, refers to the mid seventies when many firms still had as a debatable issue if they should advertise or not. Those days corroborate passed. As Ney says, that has happened, because it has been proved that advertising ...If you want to get a full essay, order it on our website:
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