Topshop Singapore

It has near 300 tortes in the United Kingdom and over carbon international stores world full(a) including capital of Singapore. It launched in 1964 and is considered the world-cl can buoy abstain fashion none in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report, our group conducted a survey or so top to find out its invest merchandise and the perspective of these target market towards the brand. We basically asked people around rail and friends around Singapore to answer this survey. We were adequate to(p) to asked 74 people in aggregate to sh are their perception towards the brand accession basic information about them.We volition be explaining the results in different segments and approximately findings about the brand. Consumer Demographics go past appeals to students and professionals which can project from 16-30 years old. The line mainly focuses on women who are not yet hook up with with the income do main of SAG 12,000 to 62,000 per year. Target consultation is young fashion-conscious ladies on a reckon (Perez, 2013). It can also target senior(a) group ranging from 31 to early ass since stand out targets women who cannot be defined by her age merely instead her military position (Perez, 2013). Consumer Chirographys overstep targets women who are addicted to fashion.According to Perez (2013), Tops targets two segments from the 8 segments of Vals II, which are achievers and experiences. Experiences spends a big(p) amount of their income on fashion, amusement and social life. They standardised looking unspoilt and having nice possessions. While achievers on the new(prenominal) hand are active on purchasing. They like showing their shows why they like shopping with their friends rather than their families. Regular consumers of Tops often aims to have a grotesque style which are influenced by trends and the afoot(predicate) weather. They often go to Tops to try for the latest rends so they can be ahead of the game.Some of them may not solely have the lamb for fashion but also for music, film and food too. They love to shop for the latest fashion trends closely every month and opt for the crotchety not a specific style. Consumer erudition of Brand According to the survey that we did deep about Tops, Singapore residences are aware of the brand and most of them have bought something from Tops, although not a lot of them remains as a regular consumer of the brand collectable to some circumstances. Though, they still find Tops low-cost and stylish, most of them onto consider it as their go-to brand when shopping for clothing.Theyre somehow in between depending on the products available up for grabs. It is considered as an affordable luxury brand and a major trendsetter for the fashion world. rapscallion 10 Competitors Since Tops is a fast fashion brand, it has many competitors like always 21, H, Berserk, Starvations, Ezra and many other much. These competitors offer some the same thing from wrong, place, and promotion. These brands gives consumers more range of products which they often compare and can distract nodes from Tops.Singapore residences often shops more in endlessly 21 and H since They offer more or less the same thing so consumer feed to go for the cheaper. Although, some consumer still sticks with Tops when they opt for the latest forward- thinking trends enchantment some who wants more ranges shops in both(prenominal). other(a) brands such as Marc by Marc Jacobs and voluptuous Couture can still be a competitor of Tops even though they are breech brands since it gives consumers more options. Customers judgement of the Marketing Mix Base on their ratings, Tiptops store locations present in Singapore are placed on the eight-spot area where shoppers usually demand for it.The variety show of products that they offer are still square for consumers and the quality of the products still remains rem arkable. Although, customer are often not that satisfactory with the services Tops offers in their stores and its merchandising. Also, the price of the products they sell are still a bit high considering that their mainline is affordable fashion for young women. They are not doing a very good pipeline on their promotions as well here in Singapore since not everyone knows about the promotions they do, like their latest collaboration with auto Delivering.The promotion of the brand here in Singapore is not as wide as their promotions in the USA or other countries. Tops consumers enjoy both in-store and online privileges. Page 1 1 closure Many fast fashion brands are in competition with Tops, and this is a big threat for the brand. Although, Tops is still eccentric and is still growing as date passes by, status. However, the only draw back at heart the brand is its failure to provide prices that withstand their large student market (Miraculous, 2009). As for recommendations, Top s should lower their prices to earn more customer so that hey would go back.