INTRODUCTION :: Business Management Studies

1. submission1.1 The importance of MagazinesMagazines be a major source of communication and amusement inAustralia today. Any newsagent will have racks showing hundreds of distinguishable titles. Magazines cater for special followings and give morerecent information than books. They normally have interesting picturesand graphics making them easier to read. Because they are popular,they make in effect(p) profits for publishers, through sales, advertising andmarket links.1.2 Aim of this reportThe civilize of this report is to show how snips are constructed tosell to their target audience, pickyly the shipway in which amagazine might interest a particular reader.2. WHICH MAGAZINES APPEAL TO TEENAGERS?6 Magazines read by teenagedrsMagazine Title sex activity TargetPriceFrequency of PublicationNew Idea graph3. HOW TO MAGAZINES APPEAL TO TARGET AUDIENCES3.1 Definition of Target auditionTarget Audience The target audience is the class of peopl e thecommunicator wants to reach with a message. For example, this is the limited group of people which the publishers hope will buy and readthe magazine. It is exposit by the way it fits into thesecategories*Gender *Occupation *Age *Education train *Interests *IncomeMagazines use these features to target or aim directly at their group*Title *Language Used *Cover *Types of Articles *Layout andAppearance *Advertising textual matter Box My report will be focusing on the teenage/female targetaudience of girls age thirteen to seventeen. Suppose we take care at themagazine Cosmopolitan. It targets an audience of young women andmature teenage girls, who are sexy and intimate, with a real passionfor life. The magazine targets this audience by helping contemporarywomen to achieve their goals, and live fuller, more glamorous lives.monthly features include beauty tips, solutions on how to deal withboyfriends or spouses, career problems, and ideas on how to alleviatestress, these all appeal to the target audience. Apart from targetaudiences, in that location is also a thing called a thrill audience. This can bedefined as an audience that is occasionally attracted to something.Example a prep magazine may attract buyers of all different ages,but because of the interest that they all enjoy cooking. However, ifsomeone was having a party, they might buy this magazine once, justfor a recipe, not because they are a cook. Hence, this is a fringeaudience.3.2 Front Cover AppealCovers are designed to attract buyers. textbook Box About Cosmogirl CosmoGirl is a magazine for real girlswith real issues guys, beauty, fashion, money, parents, school,