WAC analysis

Dry. Nearnesss Dilemma indite Analysis and Communication I Rushing kneepan (Section D) Submitted to Proof. Rhino Patella Mrs.. Paola Thomas on July 2nd, 2011 Indian Institute of Management, Mohammedan. Letter of Transmittal TO Dry. aggrandisement Indian medical checkup (Asides) College ( simulate) Achaean, Tamil Nadia Subject Suggested course of action for Dry. bill Dear Dry. Meridian, Attached herewith is a short report analyzing the versatile alternatives available to you in response to Dry. Ramparts request regarding acquiring and commercialism app bent(a) on his inquiry.After evaluation of miscellaneous options, the recommended elution Is to sign an agreement with a manufacturer and stimulate yearbook royalties on sales of music. Detailed analysis is presented in the report attached herewith. Regards, Rushers Patella student, WIMP Jan 5th, 2011 Executive Summary The detect problem to be addressed is how to respond to the request made by fellow faculty member Dry. a ssay-mark to ensure the intellectual property protection and centralization of his aspect tar set uping coronary atherosclerosis and what major power be the possible repercussions of the decision on MIMIC and Asides euphony system.The Recommendation 9 Action Plan 9 Exhibits. Situation Analysis Indian Medical College (MIMIC) was established in 2004 in Achaean (Tamil Nadia) to be a eye of excellence in Asides medicine by imparting higher education, promoting its utilization and look intoing various aspects of it. The key problem is the proposal put forth by Dry. Earmark to MIMIC three months ago in early October 2010 that MIMIC should ensure the patenting and commercialism of his herb-mineral cardiovascularAsides cookery that can be used for the interference of coronary atherosclerosis. It has 90% chances of securing intellectual property rights as per a legal firm. The unique selling propositions of the formulation include non-invasive technique, cost- effectiveness, no sid e cause and reduction in need of vascular extents. Thus, it can be pass judgment to have a great toleration in market. It is understandable that the delegacy this proposal is handled shall not only affect Dry. Earmark, MIMIC and its staff only if likewise regard the future of Asides medicine system.The decision might impact the two referrers researching in aneurysm and treatment of septa defects and similarly the future of research activities at the institute. It is also true that validating gastric procedures and preparations may advert as a means to motivate other faculty members as well. Looking at Dry. Ramparts past record of developing useful limited gastric formulations which included a successful preparation for infertility, his new formulation can be safely presumed to be equally useful.The information ragtime he provided shows that the formulation has been through animal toxicity study and was also tried on patients yielding successful results. No Asides medicine has the acceptance of Asides medicine by alternative systems of medicine. The patenting of a Asides medicine backed by assure of safety analysis would be a major terpsichore towards credit rating as a globally-accepted medicine system. The solutions provided by a catch of management education students seem to be quite useful except need to be carefully evaluated to find out the close optimal route and what might be its possible repercussions.The Problem To find the most optimal solution to Dry. Ramparts proposal, keeping in mind, the interests of MIMIC, its staff and Asides medicine system. The Options The various alternatives that can be considered include 1. Turning d admit Dry. Ramparts proposal or 2. Directly transferring the rights to a third caller for a one-time licensing fee or 3. Using a registered pharmaceutical setup to manufacture the medicine, just do the merchandising itself or 4. Signing an agreement with a manufacturer and gain annual royalties on sales of m edicine.Criteria for Evaluation Criteria in descending ramble of preferences a. Impact on Asides medicine simulate interests lies in promotion of Asides medicine and hence, is the most important criterion. B. Interest of MIMIC MIMIC mandate has to e followed and the interests of MIMIC & staff have to be protected. C. Profitability Higher positivity shall help in development of institute and promote further research in Asides medicine. Evaluation of Options 1. Turning down Dry. Ramparts proposal a. Impact on Asides medicine in that respect shall be no apparent effect as such.But, the golden opportunity to foray into the global market and getting science amongst the conventional medicine systems shall be missed. B. Interest of MIMIC Dry. Earmark shall be utterly disappointed with MIMIC and also the other two professors shall also feel denominated. C. Profitability The institute shall not be able to capitalise on the commercial benefits on the formulation. 2. Directly trans ferring the rights to a third party for a one-time licensing fee Asides product. No significant credit of success shall go to MIMIC or Dry.Earmark as all the rights over the patent are handed over. B. Interest of MIMIC Transferring the license will not permit MIMIC commercialism the benefits of exploiting the formulations, and hence the interest of the institute might get affected. The other two professors might be actuate by the recognition and support rendered by MIMIC to Dry. Ramparts research. C. Profitability The expected return as per random variable distribution turns out to be RSI. 57,500 (Exhibit 1). Since the lucrativeness is greater than 1, it is an acceptable proposal. . Using a registered pharmaceutical setup to manufacture the medicine, but do the marketing itself a. Impact on Asides medicine The promotion of Asides medicine can be regulated in an efficient manner since the marketing responsibilities will be of MIMIC who shall dedicatedly work towards it. B. Inte rest of MIMIC Dry. Earmark shall be extremely happy with MIMIC. The other two professors shall be motivated by the support displayed by MIMIC. However, lack of competent marketing professionals might restrict the progress of this approach. C.Profitability This plan provides better profitability as compared to the former plan (Exhibit 1). 4. Signing an agreement with a manufacturer and gain annual royalties on sales of medicine a. Impact on Asides medicine This shall be the foray of Asides medicine towards getting recognition amongst the parallel medicine systems as it would be the first patented Asides drug backed by evidence to enter the market. It illustrates the best way as to how to reap commercial benefits of Asides formulation and shall also inspire other Asides colleges and researchers. B. Interest of MIMIC Dry.Earmark shall be overwhelmed with Mimic response and the other two professors shall also derive inspiration from this. There are minimal responsibilities on the s houlders of MIMIC. The patent rights remain with MIMIC and hence, they own the formulation if the agreement ends before exclusivity period of patent. C. Profitability This plan provides highest profitability I. E. 2. 21 and highest gross sales I. E. RSI. (Exhibit 1). Higher gross sales put forward promotion and acceptance of Asides medicine among masses. The Recommendation Action Plan following steps are proposed to follow up on recommendation 1 .