Types of Advertising Media Essay Example for Free

Types of Advertising Media EssayAs we noted in Managing the Advertising Campaign tutorial, selection of the media outlet through which an ad go out be presented has important implications for the victor of a promotion. Each outlet possesses unique characteristics though not all outlet are equally effective for all advertisers. Thus, choosing the right media can be a time consuming process requiring the trafficker to balance the pros and cons of each option. While just a few years ago marketers needed to be aware of only a few media outlets, todays marketers must be well-versed in a wide range of media options. The reason for the growing number of media outlets lies with advances in communication technology, in particular, the Internet. In this tutorial we provide an overview of the following advertizement media1. Television2. Radio3. Print Publications4. Internet5. Direct Mail6. Signage7. crossing Placement8. Mobile Devices9. Sponsorships10. Other Media OutletsAs we discus sed in the Advertising Trends section in the Advertisingtutorial, the number of media outlets will continue to grow as new technologies emerge. Thus, marketers are well advised to continually monitor changes occuring in spite of appearance each media outlet.Television AdvertisingTelevision advert offers the benefit of reaching large numbers in a single exposure. Yet because it is a mass medium capable of being seen by to the highest degree anyone, picture lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets. Television networks are attempting to improve their targeting efforts. In particular, networks operating in the pay-to-access arena, such as those with channelson cable and satellite television, are introducing much narrowly themed programming (i.e., TV shows geared to specific interest groups) designed to appeal to selective audiences.However, television remains an option that is best for products that targeted to a bro ad market. The geographic scope of television advertising ranges from advertising within a localized geographic area using fee-based services, such as cable and role optic services, to national coverage using broadcast programming. Television advertising, once viewed as the pillar of advertising media outlets, is facing numerous challenges from alternative media (e.g., Internet) and the invasion of technology devices, such as digital video recorders (see much in the Advertising Trends section in theAdvertising) tutorial, that have empowered customers to be more selective on the advertisements they view. Additionally, television lacks effective response bring in which has led many marketers to investigate other media that offer stronger tracking options.