Nikes Company Customer and Competitor - 2322 Words

EXECUTIVE SUMMARY This report is going to be discussing about Nike`s Company, focusing on its shoes. The report begins with the overview of the company, including history, a brief discussing of customer and competitor. The next part of the report will exploring how Nike creates and delivers value its targeting customer and capturing value from customer through the value delivery process and marketing mix which are product, price, place and promotion. This is achieved by understanding market place and customer needs and wants, designing marketing strategy to deliver value and after capturing value from customer. Nikes always provides high quality shoes with a reasonable price (Product – Price), sells its product in 200 countries in†¦show more content†¦Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. New design cricket shoes also were designed recently and it has big advantage because that shoes 30 % lighter than its competitor’s one. In 2008, The Air Jordan XX3 Nike’s new technology basketball shoes were introduced. It has huge variety in its target market. They intend to reach the requirements of people of all ages belonging to varying categories. This strategy increase nike customers number and company’s benefit as well. The industry is currently experiencing hypercompetition, led by six main firms – Nike, Reebok, Adidas, Fila, Converse, and New Balance , with nearly $7 billion in revenues domestically. Nike is called as leaeder in sport industry with 47% market share, and it followed by Reebok, a distant second at 16%, and Adidas at 6%. (UNC. N.d.) Evaluation of Nike`s shoes To evaluate Nike`s shoes, the focus is on customer value, customer satisfaction and customer retention as the central concept of delivering value to the customers through the marketing mix or four Ps: product, price, promotion and place. Customer value creation, value delivery and capture value (See Appendix 1) [pic] Holbrook (2005) (as cited in Ledden and Kalafatis 2010) agrees with the Kotlerian concept of marketing asShow MoreRelatedNike s Core Competency : The Risky Business Of Fairy Tales1413 Words   |  6 PagesStrength to Weakness: With Nike’s core investment is in the athletes the company sponsors, there is risk on return on the athletes is high. The strength of creating heroes could be a weakness as well. If a hero becomes not so heroic. An athlete could be in the press for a scandal such as criminal activity or cheating. Nike has been successful with any of their endorsements, but there are cases of athletes not so successful. In Nike’s endorsement history, there are multiple cases that athletes wereRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 Pagesdurable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes customer satisfaction while maintaining quality manufactured items at a competitive price. Nike’s strong brand recognitionRead MoreMarketing Plan, Phase Ii1226 Words   |  5 PagesMKT/421 University of Phoenix January 20, 2011 Professor: Cecilia Kelly The global recession has changed the buying behavior of people around the world. Understanding and meeting the needs of the customer better than the competition is the most important aspect of marketing. For a company like Nike to achieve this goal, it must first identify its target market. The best way to define the target market is through segmentation. In this paper Team A will identify the segmentation criteriaRead More Nike1698 Words   |  7 Pagesthis is bringing Nike a lot more competition to surpass. In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesnt only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge linesRead MoreA Critical Tool Of Human Resource Management For Lean Manufacturing At Nike824 Words   |  4 Pagesto utilize their labor force’s continuous improvement by providing practices. The management at form of standardized CI such as quality award, institute improvement, external benchmarking programs. Additionally, Nike’s scoring card established to ensure all staff s by performing at Nike’s standards. Though this new standard of factory self-governance, Nike is allowed for notifying their essential attention and resource part with operating voluntarily measurement action. The standard of the stage wasRead MoreHistory Of Nike Inc. Company854 Words   |  4 PagesHistory Nike Inc. was founded by track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company use to be called Blue Ribbon Sports. In 1971 they changed the name to Nike after their partnership with a Japanese company ended. Now Nike Inc. controls more than half of athletic shoe market in the United States. In addition, they sell their products in more than 180 countries around the world. Nike stays organized by using three separate teams that work with suppliers. Their mainRead MoreNike s Marketing Practises With Puma1092 Words   |  5 Pagesof its rivals. This essay will focus on Puma as they are Nike’s rival. Moreover, it will analyse and discuss Nike’s marketing practises with Puma; these two companies will be compared and will be supported by examples and references that will be shown throughout the essay. To begin with, Nike is the world’s largest sports brand while Puma is currently the third largest sports company after Adidas in the sports industry. (Heydt, 2013). Nike’s brand value is continuously increasing each year. (InterbrandRead MoreBusiness Strategy Concepts Nike Inc.1034 Words   |  5 Pagesthe ability of the company to overtake the competition and of course, by the quality of the product from the client’s perspective. Nike adapts their products to different markets, striving for diversity and reaching all kind of consumers. To keep its position in the market and competitive advantage over other players in the same industry, Nike must safeguard that its business strategy and intensive growth strategies are always suited to current business conditions. 1.1 Nike’s Business StrategyRead MoreIndustry And Distribution Of Nike1412 Words   |  6 Pagesdominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). Since both have such a high demand of customers they have created multiple distribution centers in the United States and in other countries. To stay ahead of the other industries both companies concentrate on promoting and creating new and innovative products. Nike Nike is based in Beaverton, Oregon but operates more than 930 retail owned stores worldwide. In theRead MoreMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pages Introduction Coined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term â€Å"athleisure† – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately â€Å"46 percent of women between the ages of 19 and 34† becoming

Buji - Japanese Word of the Day

Learn a Japanese word every day. Todays word is buji. Click here to check out more Word of the Day. Word of the Day buji Pronunciation Click here to listen to the audio file. Meaning safety; security; peace; quietness Japanese characters ç„ ¡Ã¤ ºâ€¹ 㠁 ¶Ã£ Ëœ Example Shinamono wa zenbu bujini tsukimashita.å“ Ã§â€° ©Ã£  ¯Ã¥â€¦ ¨Ã©Æ' ¨Ã§â€ž ¡Ã¤ ºâ€¹Ã£  «Ã§ â‚¬Ã£  Ã£  ¾Ã£ â€"㠁Ÿã€‚ Translation All the goods arrived in good order. Subscription Click here to subscribe to Japanese Word of the Day. Each day you will receive a new word with definition, pronunciation and example sentences.

Finding Old ACT Test Scores

Lets say you graduated from high school, had a great job lined up, and jumped right into the workforce. After a few years without raises, though, a bachelors  degree began to sound  good. As part of the college admissions process, youll probably need your old  ACT  scores. Here are the steps to retrieving your old ACT scores. Remember Which College Admissions Test You Took If it’s been a while since you took your college admissions exam, you may not recall whether you took the  ACT or SAT  in high school. Here’s a hint: Your composite  ACT score  will be a two-digit number between 1 and 36. Your SAT score will be a three- or four-digit score. Remember that the ACT test has changed quite a bit in over the years, so the questions have changed and the score you received would be scaled a bit differently now. If you took the ACT, keep reading. If it was the  SAT,  you will need to contact the College Board to obtain your old scores. Request Your Scores There are three ways you can request your ACT scores. Online:  If you have your ACT online account information handy, you can log in to access your scores. Your account will include a list of all the times you took the ACT and youll be able to select which old scores youd like to see or have sent to a college or university. You can find old ACT test scores from October 1966 until the present. If you don’t know your password or other online account details, you can email the ACT help desk, use the online chat feature, or call 319-337-1270 for assistance.  By phone:  Order scores by  phone by calling 319-337-1270. Note that only priority reports (which require an additional fee) may be ordered by phone. Phone orders also include an additional $15.00 fee per report.By mail:  Download the request form and send it to ACT Student Services: Score Reports,  P.O. Box 451,  Iowa City, IA 52243-0451. Youll need to include your personal information at the time of testing, including street address, and will also choose recipient s to receive your ACT scores. Pay the Fee Regular report:  The regular ACT  score report fee for a test date after September 1, 2016, is $13 per test date per report. For ACT scores for testing prior to September 1, 2016, the price is $38 per test date per report. A regular report will be delivered in about two weeks. Check the ACT website or call to confirm the current fees.Priority report:   A priority report will be delivered in three to four days. The price is $16.50 per test date per report for tests after September 1, 2016, and $41.50 per test date per report for tests taken before September 1, 2016.   Additional Tips for Finding Your Old ACT Scores Gather as much information as you can before you contact ACT for your scores. If youre completing the form and mailing your request, be sure to type or write legibly. If ACT can’t read your request, it will be delayed.   Remember that since your scores are older, the test may have changed, The ACT score reporting service will include a letter providing that information to the institutions in which youre interested.

International Business Club At Your School - 1154 Words

1. Suppose you have become the president of the International Business Club at your school. You are trying to recruit new members and find many students do not recognise the importance of international business or the career opportunities available to them. You decide to give a presentation on this theme. Prepare a short presentation (150 words) in which you explain: a. what types of companies participate in international business, and b. possible career opportunities from studying international business. (5,3 marks) a. In modern societies, international business, which is influenced by globalisation, has been becoming more popular. There are many types and sizes of companies, practising business in all fields and sorts of industries, becoming involved in international business. Either a small shop owner importing goods fro abroad, or a large company with lots of factories vary in the extent of their involvement. Therefore, there are not only multinational corporations but also small businesses and entrepreneurs participate in the international business. (Wild, 2016, p. 33). b. Because of the development of international business, there are numerous possible career opportunities in many industries from studying international business. Firstly, international business graduates are typically employed in finance, marketing, public relations, or logistics for corporations that specialise in importing and exporting. Secondly, the graduates will be able to work in fields,Show MoreRelatedI Am An International Student From India1445 Words   |  6 Pagesand/or in your life here at Knox? Have you been able to overcome these difficulties? How so? What difficulties are you currently coping with? I am an international student from India. I spent two years at an international residential school. After graduating from high school, I was exploring my options of going to college in North America and I went on to finalize Knox College. During my freshman year fall term in 2014, I was under the impression that since I have been to an international schoolRead MoreI W ant to Pursue My Graduate Program from HULT International Business School736 Words   |  3 PagesPakistan. I am writing this personal statement to pursue my Graduate Program from HULT International Business School. I believe that continuing my education from an esteemed university will not only help me advance in my future career but also my personality which will be of assistance to me throughout the life. I am recently graduated from American University in Dubai (AUD). I have earned Bachelors of Business Administration at the American University in Dubai and I majored in Marketing. ThroughRead MoreWhy I Chose the Munich Business School738 Words   |  3 Pagesbe a student at Munich Business School the coming fall. In my leisure time, I enjoy reading books, playing sports, and taking the occasional piano lessons. When I started searching for colleges in Germany, I was fond of Munich Business School. I chose Munich Business School because it’s a leading university in Germany. It offers vast opportunities to gain knowledge and practical experience to work successfully in nearly any business field. Moreover, Munich Business School offers an English trackRead MoreLet Us How The Laurier Academic Program1527 Words   |  7 Pagesand work for one of the big 5 banks or one of the big 4 accounting firms. The Business Administration program at Laurier will help me achieve my future career plans by teaching me about current information that can be applicable in today’s society. Wilfrid Laurier’s Lazaridis School of Business and Economics is prestigious and highly recognized, being accredited by the Association to Advance Collegiate School of Business, CPA, and winning more accounting gold medals than the other universities inRead MoreEssay about Statement of Purpose for Computer Engineering Student641 Words   |  3 Pageslearn new things. Briefly, my academic career has been focused on computer engineering and I have consistently maintained a GPA of 4.0. In addition, I have also successfully balanced my academic interests with the following activities: member of International Student Association, National Society of Black Engineers, IEEE member and Robotics team. Now I and the member of the Robotics team are working on NASA robotics project competition. Having been raised amongst low income family and society makesRead MoreExample of Team Conflict1090 Words   |  5 Pagesteammate. But if that is too hard on theteam, it is ok with me if you and your international teammates continue as a team of 3. It will be important that you address this in section 7.0 Key Personnel of your business plan. But I think this is an important part of the learning process. And you have done so much work so far, that I know you can finish. So communicate with your teammates and let me know what you decide. Your team is still is great shape. Keep working. I know you can do it! Read MorePersonal Narrative : My Brother s Death1534 Words   |  7 Pages1. Tell us about a personal challenge you have been faced with or have chosen to take on. What have you learned? How has this influenced your goals and perspectives?500 My brother Dakota’s death is a challenge that I face every day. I watched mental illness slowly take each piece of my brother’s mind away until he was a body with a shattered soul. I watched as my mother sobbed after hearing that he attempted suicide, which he attempted two times to my knowledge, but I suspect it had happened moreRead More Bill Gates Essay827 Words   |  4 PagesUniversity of Washington regent and chairwoman of United Way International. Bill Gates came from a very involved background dealing with politics and in the business industry. So he was pretty educated in the world as a young child. He also spent most of his time reading and learning about Business Industry which is what he liked. Bill went to Lakeside School for seventh grade at the age of 12. It was a very strict privates boys school. At first he seemed uncomfortable but eventually he foundRead MoreComing Out Of High School I Had A Few Majors In Mind. I1114 Words   |  5 PagesComing out of high school I had a few majors in mind. I was thinking of majoring in Criminal Justice, Business Law, or Physical Therapy, but being good with numbers and math naturally coming to me I decided to pursue accounting while attending Kennesaw State. Accounting is the action or process of keeping financial accounts. With this major I will learn how to balance my assets and liabilities. The basic formula you need to know when studying Accounting is assets equal liabilities plus owner’s equityRead MoreStudies and Courses in School1310 Words   |  5 PagesEssay 1 What interests you most about the courses (Topics in Sociology; International Relations) listed above? High pressure water blasted into the crowd of protesters in the street, injuring many. Photos of this event, the 1963 protest in Birmingham, sparked international outrage. The support for the Civil Rights Movement surged, and the tides turned. African Americans had gained rights that were previously denied to them. Public areas slowly desegregated. Even though the Civil Rights movement

High School Highest Potential - 1829 Words

Highest Potential As a junior in high school, I have recently become interested in psychology. While studying psychology/sociology this previous year, I have become drawn to the topic of human potential. After gathering what I have learned, it turns out most people want to live their life to the fullest by becoming all they can be. To reach this fulfillment of a higher/better self is known as self-actualization. A major problem for many people today is reaching their full potential, although the potential already lies within them. Everyone has the power to succeed and to become self-actualized. All it takes is to become an optimistic, realistic, and problem centered individual. So what is stealing people’s happiness and the ability to†¦show more content†¦To become a self-actualized person, people must first meet certain needs. Abraham Maslow, founder of humanistic psychology had focused on the positive sides of mental health ( WGBH,† People and Discoveries Abra ham Maslow†). In his studies and interests dealing with human potential, Maslow had created a pyramid known as the Hierarchy of Needs. This pyramid consisted of five levels: physiological needs, safety needs, belonging needs, esteem needs, and self- actualization needs. Maslow believed people have an inborn desire to be self-actualized, and people who dealt with managing the higher needs were what he called self-actualizing people (WGBH,† People and Discoveries Abraham Maslow†). The more each lower-level need was satisfied more the next higher-level need would be satisfied (Taormina â€Å"Maslow and the Motivation Hierarch†). In addition, family support, traditional values, and life satisfaction had significant positive correlations with the satisfactions of all levels (Taormina, â€Å"Maslow and the Motivation Hierarchy†). To become a self-actualizing individual, people must reach all these needs listed and described in the following paragraphs. Starting from the bottom of the pyramid is physiological needs. These necessities are survival based; the need for food, water, and rest. This consists of the most basic needs. All levels out of the pyramid come secondary until these physiological needs are met (Tay L. Diener, â⠂¬Å"Maslow’s

Discussion about Katong Laksa

Question: Discuss about the Katong Laksa. Answer: Introduction Katong Laksa is a type of Chinese Laksa which was started by the Straits Chinese lived in some parts of Katong of Singapore (Duruz., 2016). Laksa is derived from the Chinese word Cantonese which means Spicy sand. This dish is a spicy noodles soup made with cut noodles, shrimps and coconut milk and topped with fishcake and prawns. While entering the market, the Katong Laksa have to face a lot of competitions and have to make some strategies to face the challenge. Competitors and Strategy to Face the Challenge Sydney already have its way of Laksa and they are acquainted to it. So if Katong Laksa is coming to the Sydney market then, its competitors can be Malay Chinese Takeaway, Itos Malaysian, Temasek and Penang Cuisine. These are the best Laksa centers in Sydney. So it can be a tough competition. As there are many types of Laksa being served in Sydney, it will be difficult for the Katong Laksa to get a place and survive in the market with uniqueness. To form a strategy to compete with the market, the managers have to first analyze the market status, the difference in product quality, price, demand etc. To penetrate in the market and make a good hold, first the restaurant have to stick to its original product along with some innovation so as to give both a new and traditional taste to the customer. The most important part is to keep the price low along with best quality of service as compared to the other established companies (Rahman., 2003). It should use different form of advertisements to make the customers aware about the product. Conclusion As there are many established laksa restaurants with high quality of product and goods, it will be hard for the Katong Laksa to establish but with patience, excellent product and services, innovation and hard work, it can come to the higher position. References Duruz, J. (2016). Love in a Hot Climate: Foodscapes of Trade, Travel, War, and Intimacy. Gastronomica: The Journal of Critical Food Studies, 16(1), 16-27. Rahman, S. H. (2003). Modelling of international market selection process: a qualitative study of successful Australian international businesses. Qualitative Market Research: An International Journal, 6(2), 119-132.

Buddhism and Confucianism free essay sample

Though seemingly unrelated, Buddhism and Confucianism share many similarities, such as their influence on Chinese society and also teaching their people to be virtuous. They do though, differ in their beliefs and on a fundamental point; Buddhism is spiritual, while Confucianism is entirely secular. Buddhism and Confucianism are parallel in several ways. First, as mentioned before, they both influenced Chinese society in a way. Buddhism influenced China by the improvements of landscape painting. Their belief teaches compassion, karma, reincarnation, meditation, enlightenment, and respect of Heaven and Earth. The influence of Buddhism grew o such an extent that vast amounts of finical and human resources were expended on the creation and establishment of impressive works of art and elaborate temples. This growing interest in Buddhism helped to inspire new ways of depicting deities, new types of architectural spaces in which to worship them, and new ritual motions and actions. Confucians influences the basis of society, family structure, and the government for thousands of years. We will write a custom essay sample on Buddhism and Confucianism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Buddhism encourages a respect for life; in China it helped modify the cruel punishments call for under Legalism. Buddhism espoused respect for all forms of life. Buddhism encouraged the people to be charitable and monasteries became the cultural centers of learning and scholarship. On the other hand, Confucianism had a great impact on the Chinese civilization. It greatly influenced their attitude toward life and it also set their patterns of living and standards of social value. Because of their influence on Chinese society, Buddhism and Confucianism also taught their followers good conduct. The Buddha taught that nirvana, or union with the universal spirit, can be reached through an understanding of the Four Noble Truths and the Eightfold Path, not through reincarnations from one cast to another. Confucianism taught that social order, harmony, and good government should be based on strong family relationships. Education was also important both to the welfare of an individual and to society and the respect to parents and elders were important to a well-ordered society, too While they may be similar on several levels, Confucianism and Buddhism can certainly be worlds apart in some aspects. One of them, and most important of all the differences, is the distinction between the secular and the spiritual. Confucianism, for one, is very spiritual, as it believes in the afterlife, the spirit that unties everything (Brahman), as well as believing the reincarnation. Even though Buddhism somewhat believe in reincarnation, they desperately try to avoid it, as they want to achieve Nirvana, or union with the universal spirit, which offers release from human suffering. Buddhists focus on minimizing or eliminating suffering. They try to master and reduce the desires and attachments that cause suffering. They are also very big on the cultivation of compassion towards all beings that can suffer. Confucianism, on the other hand, is entirely secular. Its followers devote their time solely to the principal of reciprocity and also the three essential values: Xiao, Ren, and Li. It also focuses mainly on the cultivation of character and human-heartedness, along with fulfilling ones duties to family and country. And because of their differences between their †¦.. t leads to their difference in their belief system. Buddhism is a religion while Confucianism is more of a philosophy. Confucianism believes that you should be improved by education and development of your character, while Buddhism belief is that there will always be negativity in life, and that all life has a lot of suffering in it. Therefore, you cannot change that. This is why Buddhists think reincarnation is a bad thing Also, the Confucians beli eved you need to understand the relationship with family, and to follow the five goals of Confucianism. The Buddhists had a totally different idea for this though†¦ they believe that you just need to follow behavior in the ways of the eightfold path As you can see Confucianism and Buddhism are very different, but at the same time they are very similar. Each belief has its unique view on basic beliefs, overall goals, goals of the individual believer, view of life, rules of behavior, views of society and influence on China. Even though some of the views are negative, it is the only way the people of that belief know.