Discussion about Katong Laksa

Question: Discuss about the Katong Laksa. Answer: Introduction Katong Laksa is a type of Chinese Laksa which was started by the Straits Chinese lived in some parts of Katong of Singapore (Duruz., 2016). Laksa is derived from the Chinese word Cantonese which means Spicy sand. This dish is a spicy noodles soup made with cut noodles, shrimps and coconut milk and topped with fishcake and prawns. While entering the market, the Katong Laksa have to face a lot of competitions and have to make some strategies to face the challenge. Competitors and Strategy to Face the Challenge Sydney already have its way of Laksa and they are acquainted to it. So if Katong Laksa is coming to the Sydney market then, its competitors can be Malay Chinese Takeaway, Itos Malaysian, Temasek and Penang Cuisine. These are the best Laksa centers in Sydney. So it can be a tough competition. As there are many types of Laksa being served in Sydney, it will be difficult for the Katong Laksa to get a place and survive in the market with uniqueness. To form a strategy to compete with the market, the managers have to first analyze the market status, the difference in product quality, price, demand etc. To penetrate in the market and make a good hold, first the restaurant have to stick to its original product along with some innovation so as to give both a new and traditional taste to the customer. The most important part is to keep the price low along with best quality of service as compared to the other established companies (Rahman., 2003). It should use different form of advertisements to make the customers aware about the product. Conclusion As there are many established laksa restaurants with high quality of product and goods, it will be hard for the Katong Laksa to establish but with patience, excellent product and services, innovation and hard work, it can come to the higher position. References Duruz, J. (2016). Love in a Hot Climate: Foodscapes of Trade, Travel, War, and Intimacy. Gastronomica: The Journal of Critical Food Studies, 16(1), 16-27. Rahman, S. H. (2003). Modelling of international market selection process: a qualitative study of successful Australian international businesses. Qualitative Market Research: An International Journal, 6(2), 119-132.